A Study Of Sustainability Strategy Of The Airport- A Case Of Heathrow Airport

A Study Of Sustainability Strategy Of The Airport- A Case Of Heathrow Airport

Introduction-A Study Of Sustainability Strategy Of The Airport- A Case Of Heathrow Airport

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This report is based on the topic "A Study of Sustainability strategy of the airport- A case of Heathrow airport. The sustainability strategy is a prioritized set of actions that provides an agreed framework to diver performance and focus investment. The sustainability strategy is very important in the aviation industry because it enables the company to keep and sustain the natural environment, encourage community awareness to promote environmental behavior, and effectively manage resource consumption. It has been identified that there are important 4 pillars of aviation sustainability include efficient operations, innovative technologies, global market-based measures for aviation emissions, and improved infrastructure. All these four pillars are important will help the company to meet the needs without compromising the ability of future generations. The aim of this research paper is to identify the sustainability strategy of the company which is related to the case of Heathrow airport. To make the airline sustainable, there are some strategies that have been found out by the research which include offset flights, reducing routes, reducing the number of single-use plastics from operations, and so on. The objectives for finding out this research include examining the importance of sustainability strategy in the aviation industry and finding out the issues that have impacted the development of the aviation industry.

It has been identified while researching that there are main four pillars of sustainability which include human, social, environmental, and economic. Environmental sustainability is also important for the aviation industry which is part of overall sustainability. This suitability means interacting with the planet to maintain the natural resources that can meet the needs of the future generation. Environment sustainability means acting in a way that ensures that future generations have natural resources equal to their life. It is the capacity to improve the life of human beings within the carrying capacity of the earth's support systems. There are some environmental regulations that have differed from country to country. In this report, the aims, objectives, and research questions will be described in detail by the researcher for a better understanding of a problem. The problem is related to the sustainability strategy that has to be found out by the researcher of the airport in London. It has been identified that the Environment Protection Agency is responsible for setting the regulations that involve environmental sustainability & protection. The regulations include water quality, air quality, plant life, soil quality, hazardous waste, greenhouse gases, and so on.

Research Aim

The aim of this research paper is to identify the sustainability strategy of Heathrow airport in London.

Research objectives

• To identify the sustainability strategy of Heathrow airport in London
• To analyze the importance of environmental sustainability in the Aviation industry
• To find out the issues that impact the development of sustainable aviation in London airports
• To recommend some sustainability strategies for an airport like Heathrow airport

Research Questions

1. What sustainability strategy has been used by Heathrow airport London?
2. What is the importance of a sustainable environment in the Aviation sector?
3. What strategies can be recommended to the airport for a sustainable environment?

Literature Review

The concept of environmental sustainability in the aviation sector

According to Weiszer, Chen and Locatelli (2015), stated that tighter environmental targets and efficient airport ground operations are some of the key aspects of sustainable air transportation. It has identified that sustainability means meeting the needs of the customers without compromising the ability of future generations. As per the viewpoints of the author, it has been identified that sustainability in the aviation sector is a long-term strategy that sets out an approach of UK aviation to tackling the change for the industry. It has identified that sustainability is essential in the business because it helps to improve the quality of life of people and also protects the ecosystem and preserves natural resources for the use of future generations. According to the authors, it has been identified that there are 4 pillars of environmental sustainability in the aviation industry which include efficient operations, global market-based measures, new technology, and improved infrastructure. With the help of these four pillars, the aviation sectors have been increasing the sustainability for the customers.

As per the viewpoints of Pishdar et al, (2019) stated that sustainability in the aviation sector has become a prominent issue. It has been identified that aviation plays an important role in society while connecting people all over the world for pleasure and work. These authors has agreed with the point of view of above authors and have said that sustainability in the aviation sector is important because it improves the experience of the customers. The airport is a part of the aviation sector. This research paper, has identified that a sustainable environment does not only have benefits for the company but also focuses on the environment in the long term. To give the best experience to the passengers, sustainability is very important in the aviation industry. According to the authors, it has been identified that the aviation sector can bring about sustainability benefits which include health and welfare from poverty reduction, technology transfer, freedom of mobility, and so on. All these are benefits have been increasing day by day because the aviation sector has adopted sustainability in its business. The four pillars of sustainability have already been mentioned above which are important to consider.

Importance of environment sustainability at the airports in London

In the views of Greer, Rakas and Horvath, (2020), stated that airports are providing better infrastructure all over the world that supports 4 billion passengers. It has been identified from this literature paper that due to Cvoid-19 the airports in London require substantial upgrades like terminal buildings, ground service equipment, and so on. These authors have agreed with the viewpoints of Baxter, Srisaeng and Wild (2018) and adding to their point of view of they have said that sustainability promotes a better economy of a country, fewer emissions, more opportunities for job, and better distribution of wealth. According to the author, airport infrastructure is a vital aspect of society's transportation network. It has been identified that the construction and operational activities are considered to go green in the light of the air transportation sector. It has been identified that this research paper aimed to identify the impacts of sustainability issues. According to this research paper, the author has used the sustainability indicator to analyze the performance of an airport in London such as comparing the sustainability of one airport with the other, analyzing and identifying the weak points of the airport while comparing, and measuring progress towards meeting the targeted goals.

According to Baxter, Srisaeng and Wild (2018), stated that airports play an important role in global air transport that facilitates the interchange between the air & transport modes. It has been identified that airports are enormously energy-intensive. It has been identified that the environmental mitigation strategy has been used to minimize the impact of energy consumption by introducing a wide range of energy-saving measures. The aim of this paper was to identify Heathrow airport to reduce the airport's environmental impact. The qualitative analysis has been done by the researcher to know about the environmental impact. It has been identified from the research paper that sustainable energy management has examined the Airport in London.

Issues that impact the development of sustainability aviation

As per the viewpoints of Karaman, Kilic and Uyar (2018), stated that through the sustainability reports, the airports in London can reduce the agency and legitimacy costs. It has been identified with the help of this research paper the researcher has found out that global initiatives can find out the performance of the airport in London. The qualitative study has been done by the researcher to find out the issues that have been associated with sustainability aviation. According to the researcher, it has been identified that climate change was is being ongoing evidence that has been affecting the environment due to which the organization has faced an issue to maintain the sustainability in the business. It has been identified that the issues that are facing airports to maintain sustainability include pollution, overpopulation, waste disposal, loss of biodiversity, and ozone layer depletion. These issues that have been found out are associated with the primary environmental issues. It has been identified the sustainable issues have also been identified with the help of construction-related projects at the airport which includes dust, emissions, and so on.

According to Gössling (2020), stated that sustainability requires the introduction of operational policies and managerial directives to improve efficiency while adopting the new technologies. All these have been done by the organization to maintain sustainability in the business. It has been identified that for effectively managing the airport in London, the organization has a requirement to avoid airspace congestions in a particular terminal maneuvering around busy airports. Corporate social responsibility is a part of overall sustainability that has an impact on the organization. It has been identified that customer appeal, talent acquisition, bottom line, positive press, and so on are some of the areas of corporate social responsibility that have been used by the organization. These authors have agreed with the viewpoint of the above authors and have said that maintaining sustainability at the airport is important because it leads to an improvement of capacity expansion.

Recommended strategies for Airport to make the environment sustainable

According to Ng, Farooq and Yang, (2021), stated that many strategies can be used by the airports in London to make the airports more environmentally sustainable. It has been identified that sustainability is important because it has been helped organizations like such airports to increase their bottom line which has enabled them to grow in the business. It has also been identified from this research paper that reducing business costs, adoption of new technologies, more innovative strategies can help the airports in London to maintain the environmental sustainability. It has been found that these are authors are agreed with the point of view of the above authors and have said that the businesses can reduce the negative impact on the services that they are offering to the customers in the aviation sector. The strategies that have been found out from this literature review are that it will improve the efficiency by reducing greenhouse gases and by reducing weight on airlines. It has also been analyzed that while reducing single-use plastics and adopting biofuels than can also help the airports in London to increase sustainability in the business. Some examples that have been found out for sustainability development include solar energy, wind energy, green spaces, water-efficient fixtures, and crop rotation. 

As per the viewpoints of Tran et al (2019), stated that logistics providers are more aware of the changes in sustainability around the globe in the aviation sector. It has been identified that the organizations which are related to logistics have the priority to utilize the natural resources for reducing the CO2 consumption from their logistics activities. It has also been identified with the help of this research paper that sustainability is an essential part of the aviation sector because it enables the company to increase the traffic of customers. The aim of this literature paper is to recommend some strategies that will help them to increase environmental sustainability in the business. According to the authors, the four corporate social responsibilities must be used by the organization at Airport for making more sustainable business such as environmental, economic responsibility, ethical, and philanthropic. According to the author, it has been examined that environmental sustainability is an increasing concern for organizations, especially for the aviation sector.

References

Baxter, G., Srisaeng, P. and Wild, G., 2018. Sustainable airport energy management: The case of kansai international airport. International Journal for Traffic & Transport Engineering, 8(3).

Gössling, S., 2020. Risks, resilience, and pathways to sustainable aviation: A COVID-19 perspective. Journal of Air Transport Management, 89, p.101933.

Greer, F., Rakas, J. and Horvath, A., 2020. Airports and environmental sustainability: a comprehensive review. Environmental Research Letters, 15(10), p.103007.

Karaman, A.S., Kilic, M. and Uyar, A., 2018. Sustainability reporting in the aviation industry: worldwide evidence. Sustainability Accounting, Management and Policy Journal.

Ng, K.S., Farooq, D. and Yang, A., 2021. Global biorenewable development strategies for sustainable aviation fuel production. Renewable and Sustainable Energy Reviews, 150, p.111502.

Pishdar, M., Ghasemzadeh, F., Maskeli?nait?, L. and Braži?nas, J., 2019. The influence of resilience and sustainability perception on airport brand promotion and desire to reuse of airport services: the case of Iran airports. Transport, 34(5), pp.617-627.

Tran, D.T., Wong, W.K., Moslehpour, M. and Xuan, Q.L.H., 2019. Speculating environmental sustainability strategy for logistics service providers based on DHL experiences. Journal of Management Information and Decision Sciences, 22(4), pp.415-443.

Weiszer, M., Chen, J. and Locatelli, G., 2015. An integrated optimisation approach to airport ground operations to foster sustainability in the aviation sector. Applied Energy, 157, pp.567-582.