Introduction - Analyzing FSB's Market Position and Competitors
London is known for its some of the best colleges among which the business school ranked the top. Thus, it can be clear from this discussion that one of the main notions behind conducting this study is to identify a prospective client as well as what sort of issues they are facing in addition order to do a proper internal as well as external analysis of the selected company will be done. With an intention to do the study Fairfield School of Business (FSB) has been selected where the main segment of the study will discuss bout the three issues the brand is facing in three of its important departments.
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Fairfield Institute of Business (FSB) is a local area-based school situated in the core of Croydon. The school is one of London's most self-running, private advanced education organizations offering an energizing, different, as well as multicultural spot to learn. In accordance with the developing interest in business-orientated abilities, FSB puts an immediate accentuation on giving professional training to those with pioneering abilities. An enormous number of Fairfield Institute of Business candidates are developed understudies getting back to instruction to further develop their vocation possibilities (FSB, 2019).
Company's related issues
Since, FSB is new launched school in UK market sector as well as due to the reason that there are already school of business are already operating there, thus they face few of the discussed issues.
The first problem that Fairfield Institute of Business face in UK market is the amount of expanding number of new competitors in the same market. This is identified to be as one of the most identified threats for Fairfield Institute of Business as they are not that much famous as compared to its competitors like Student Experience Consultant, Reimagine Education. $6M.M Booth LLC, Halcyon London International School, Dexterity Global Academy in addition to GoStudyUK (FSB, 2022)
The second most identified issues which FSB is facing is related to use of technology in their teaching. It has been seen that FSB’s most of its competitors are well equipped with modern technology like smart classes as well as online teaching in which FSB lacks.
The third issues that has been identified is related to the limited number of courses offered by FSB due to which a smaller number of students enrolled every year (Lozano et al. 2017).
Company Internal Examination-SWOT Analysis
In this segment of the study a detailed SWOT analysis of Fairfield School of Business will done.
STRENGTHS
WEAKNESSES
The team of FSB entails well educated tutors who are coached to offer effectual feedback to the understudies.
The number of tutors is less in number which indicated they provide very close-knit education to the students.
Just 2 workers have a postgraduate education, which restricts the valuable chances to help understudies who might be seeking after an advanced education.
Having a little group can on occasion make jobs hard to make due.
Also, there are many other competitors who give tough competition to FSB is another major weakness.
OPPORTUNITIES
THREATS
Numerous college understudies require extra assistance with composing, yet many schools don't offer this particular help.
The expansion in web-based programs permits FSB to offer help beyond their little geographic region.
Also, as the company is not that much technological advances as a result there is a scope of advancing their technology
There are a few coaching organizations that could extend to give composing support.
Because of government subsidizing issues, colleges will most likely be unable to put resources into this sort of help.
Competitor analysis
A contender examination likewise alluded to as a cutthroat investigation, is the most common way of recognizing rivals in the industry as well as exploring their different promoting procedures. This information can also be used as a place of correlation to distinguish the organization's assets as well as shortcomings compared with every contender (Adom, 2016). In the current years, there is a tremendous expansion in the number of universities (30 more) that are providing higher instructive courses to understudies. Presently, the number crossed the achievement of almost 250 foundations that are operating in the UK business sectors. As per the Parliament of the UK (2017), there are an excess of 30 new higher instructive organizations and universities opened in Croydon in addition to now there is just about 250 higher instructive foundation working in the market to furnish understudies with present-day advanced education (parliament.uk, 2017). It has also been seen that Croydon School Accountancy and Management is considered to be as the main competition of Fairfield School of Business. Most of the associations are offering an expansion in the number of understudy seats and less expensive courses for understudies which are giving FSB major competition as they are not technologically that much advanced and also offers very less higher education courses. It has been also seen that considering the competitive analysis of FSB, CSAM is providing instructors with current convenience offices more significant compensation which is again very high as compared to FSB.
In this segment of the study FSB’s external analysis will be done in which a PESTLE Analysis will be done to see how is the external business environment of FSB.
Political: Near about most of the high education schools in UK including FSB get few sorts of civic investment. It means that the UK regime is competent to moderately fund the expenses of education for the understudies.
Economic: Sadly, the United Kingdom does not have the most grounded work market as of now particularly when contrasted with other major instructive centre points, like the US or Australia. This effects the overall business environment of FSB as they are new in this market and this effect in getting new students.
Social: At present, understudies are extremely acknowledged of a lot of obligations. As the Monetary issues related to unpayable credits start to show, almost certainly, new understudies will take an unfavourable position on understudy obligation. Assuming that is the situation, it could truly decrease the quantities of understudies in English colleges (Simpson, 2015).
Technology: Considering the technology part it can be said that UK is considered to be as one of the most technologically advanced country just like USA. The government puts special focus on every high school to implement proper technology to teach the students. In that case FSB is in a good position to receive help by the government to upgrade the technology to provide best education to its students (Kolomiets, 2019).
Legal: As such there is no any important legal aspects impacting the FSB or any sort of higher education sector within UK. New regulation might generate a threat of rebelliousness with the law, making new managerial pressure, and so on. In addition to these fluctuations to child protection legislation might pose extra pressure to newly established organizations like FSB.
Environment: Considering the environmental factor it can be said that decrease of the green space accessible for conducts might affect FSB’s business along with deploying a noteworthy amount of paper needs to be consider by FSB in order to maintain ther carbon footprints (Worcester, 2019).
Company’s –Department – Findings
The three issues that has been identified in the study based on that the departments identified are discussed in detail below:
Recognition of the employees: Recognition of the employees is identified to be as an important part of HR department. Since FSB is new in this sector as a result it will be important for them to what sort of recognition does teacher needs that will help them in getting motivation and they will teach the students in a better manner.
Rewarding the employees-Considering the rewarding the employees it can be said that it is from the finance department as the money related matter in any sector is look after by the finance department only. Rewarding of the employees will totally depend on the performance that will be shown by the tutors.
Career investment: Keeping on working for the formative program of the educators and other staff members is significant. Along these lines, we can upgrade their experience and increment their innovativeness too.
Conclusion
So, it can be concluded from the above done study that the competition within the education industry is tremendously high since the total number of higher studies are expanding. With the analysis of the internal and external environment it can be said that FSB require to make them well equipped with contemporary technology of giving education to the students.
References
Adom, A. Y., 2016. Competitor Analysis in Strategic Management: Is it a Worthwhile Managerial Practice in Contemporary Times?. Journal of Resources Development and Management , Volume 24.
FSB, 2019. Governance at Fairfield School of Business, s.l.: Fairfield School of Business.
FSB, 2022. Top Competitors of Fairfield School of Business. [Online] Available at: https://www.zoominfo.com/c/fairfield-school-of-business/398512947 [Accessed 06 Januray 2023].
Kolomiets, A., 2019. PEST- and SWOT-analysis of university internationalization factors. Journal of Physics Conference Series.
Simpson, E., 2015. Higher Education: Environmental Analysis & Industry Scenarios: Scottish Universities, s.l.: Abertay University.
Worcester, U. o. t., 2019. Political issues, s.l.: University of the Worcester EMS PESTLE Analysis.
