Describe the area of study you decided to focus on for your literature search (c.100 words):
Digital marketing plays a vital role in recent decades that help to develop growth opportunities in Sub-Saharan Africa. In recent decades the entire digital technology plays one of the major roles to transform the entire traditional marketing approaches to digital marketing approaches. Covid-19 has had a major impact on the entire economic growth of Sub-Saharan Africa. Innovation of different types of digital tools, monitoring technologies, and delivery systems, telework arrangements all faced huge impacts due to digital marketing transformations. This research topic critically focused on analyzing the impact of the adoption of digital marketing technologies on different regions of Sub-Saharan Africa.
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A] Literature Search Methodology & Evaluation [LO3]:
Describe the following aspects of the literature search you have undertaken (note that the References you give here do not need to be included in your overall wordcount):
A literature review is one of the necessary parts that helps to get an understanding of the impact of digital marketing in different regions of Sub-Saharan. The authentic journals, articles, websites, books, help to search the appropriate empirical studies. The secondary databases are used to conduct the entire research work on analyzing digital markets impacts in different Sub-Saharan African regions.
According to SHITTU et al. (2019), in their article critically discussed the impact of digital marketing innovation in Sub-Saharan regions. The author highlights a special area of the real estate market of the Sub-Saharan region which developed the digital marketing approaches. The authors critically discussed the adoption of different types of digital marketing models that helps to develop the environment of the construction management industry. The usage of recently developed digital marketing technologies helps to improve business growth and profitability structures of the entire business growth of the construction management industry of the Sub-Saharan economy (SHITTU et al. (2019). The authors critically discussed different types of innovation theories that are taken in the digital marketing context by which the industry of construction management improves its production growth. The authors also found how the usage of social media and web-based platforms develops the traditional marketing concept into a new digital marketing era. The authors did primary research work on analyzing the impact of the adoption of social media adopted by the real estate organization of Sub-Saharan. This literature review adopts the primary research work to analyze the parameter of digital innovations in the Sub-Saharan regions of Nigeria.
According to Dayzie, (2023), in his article critically discussed the impact of the Pandemic situation of Covid-19 by considering the digital markets of Sub-Saharan regions. The Sub-Saharan regions faced different types of challenges after hitting the effect of Covid-19 in different regions of Sub-Saharan (Dayzie, 2023). Digital marketing system helps to improve the business growth and sales opportunities of Sub-Saharan. The authors also highlight how the adoption of a digital marketing system improved the business profitability growth structure of different industrial growths of Sub-Saharan regions with a lower cost. The authors also conclude how the adoption of digital marketing helps to reduce the operational costs of business regions. This literature considers the impact of digital markets in various regions of Sub-Saharan.
According to KOCE, (2019), in his article critically discussed retailing services on a variety of electronic products in Sub-Saharan regions by considering the customer satisfaction levels (KOCE, 2019). The author critically focused on the adoption of digital markets for e-retail services for the B2B services of electronic markets in Nigeria. The authors also describe how the adoption of the digital market has a huge impact on increasing the customer satisfaction level.
Cariole, (2021), discussed the international connection of digital adoption in various regions of Sub-Saharan Africa. The author also develops the relationship between SMM with the adoption of digital marketing
The author also describes how the adoption of digital marketing opportunities, the internet helped to improve the marketing growth rate of African regions from 1990-2015.
According to Mazzini, (2019), in his article critically discussed the adoption of digitalization that helps to improve challenges and opportunities faced by the different marketing regions of Africa. The author also highlights how the adoption of digital technology helps to develop the business model by which Sub-Saharan regions successfully adopt digital transformation policies (Mazzini, 2019). The author also highlights how proper planning, and marketing approaches shift after the adoption of proper digital transformation policies.
Databases used:18.04.23
Search Parameters Used: google scholar
Search Terms:
Ranking Parameters:
Search Outcomes (Top 10 articles of relevance):
SHITTU et al. (2019)
Watson, (2020)
ND ulu et al. (2021)
Dayzie, (2023),
Kiss-Hanna et al. (2022)
Adakai et al. (2021)
(KOCE, 2019)
Mazzini, (2019)
Cariole, (2021)
Mahmoud and Ogunsade, (2022)
In your own words, summarise the key conclusions associated with the top 5 articles identified in your Literature Search above (400 words):
The first five literature review holds the highest ranking parameter position as the author considers some specific geographic location, specific sectors, digital marketing areas, by which the entire impact on transitional shifts from traditional marketing approach to modern, digital marketing approaches can be highlighted. The second article critically focused on the transitional shift of urban Sub-Saharan regions into digital marketing approaches. The third article critically focused on the digital marketing transformation by considering different types of marketing tools, financial tools, policies that can be benefited for entire Sub-Saharan regions. The fifth article critically discussed the digital market transformation by considering the special focus on the area of SMEs marketing regions. The author also used different types of business models, transformational models to detect the digital marketing shifts for different regions of Sub-Saharan regions. As the top five article considers the variety of impact for adoption of digital marketing approaches it helps to generate the information for understanding the transformational impact of digital markets.
Discuss any gaps in this literature as you see it - this should include identifying any things you searched for but could not find any/much research literature about (200 words):
One of the interesting and important parts of the literature gap helps to detect the future research area. SHITTU et al. (2019) in their article critically discussed the important effect of digital innovation impacts by considering the real estate market of Nigeria but did not identify the overall impact of the adoption of digital marketing on the overall Sub-Saharan economy. The author did not highlight the overall impact of digital markets, or the fluctuation of growth rate of the Sub-Saharan digital market (Mahmoud et al. 2022). This may be one of the important research parts for future purposes that is considered for future research work. KOCE, (2019) also considered the impact of digital markets on the retail industries by considering B2B service impact but did not identify how digital markets can accelerate the growth rate of B2B services for various sectors in other Sub-Saharan regions. This is another important literature gap found in the literature reviews. On the other hand, Dayzie, (2023) described the impact of Covid-19 on the digital markets of Sub-Saharan regions by considering the fluctuation of business growth but did not highlight how digital markets can improve Sub-African marketing regions in the recession period.
B] Methodological Classification Analysis of the above 5 articles [LO4]:
Complete the table below (using appropriate vocabulary to classify each article).
Article Citation
Review
1. SHITTU et al. (2019)
In this first article the authors choose marketing of real estate in the Nigerian area for analyzing the impact of digital markets and impacts of social media (SHITTU et al. 2019). The article critically follows the primary research work by considering cross section analysis. The entire primary work followed by questionnaires, survey among Ibadan survey. The authors critically discussed different digital marketing platforms but did not highlight the entire economic impact of digital markets for other real estate organizations.
2. ND ulu et al. (2021)
The author critically discussed the impact of digital transformation and fiscal regimes for different regions of Sub-Saharan Africa. The author highlights how shifting digital marketing approaches is beneficial for improving the value chain creation (ND ulu et al. 2021). The rapid increase of digital progress, helps to improve the analytical framework of the entire economy of Sub-Saharan regions. The authors critically focused on the primary research survey where the authors highlights the continuous usage of digital networking system by which the market volatility can be improved for under developed economies. The authors highlighted the increasing trends of adoption of digital mobile marketing systems but did not highlight how growth of digital markets fluctuates due to fluctuation of adoption of digital markets.
3. Kiss-Hanna et al. (2022)
In this article the authors critically examined improving financial resilience by introducing digital literacy to improve digital marketing structure. The authors considered two different regions of Sub-Saharan Africa and South Asia for comparing the digital marketing growths (Kiss-Hanna et al. 2022). The authors followed the secondary research strategy and collected the data from “Financial Inclusion Insights” (FII) for differentiating the two digital marketing performances. The authors found how innovation of different types of digital marketing tools help to rebuild the borrowing, financial behaviors, savings, risk management analysis that arise from the digital markets. The authors found some endogenic results that help to redefine digital marketing transformations. But the author did not focus on the macroeconomic impacts that arise from the digital market transformations.
4. Adakai et al. (2021)
The authors focused on the shifting process of SMEs, business organizations after adopting digital market mechanisms and new types of business models. The authors focused on the impact of corruption and adoption of different types of business models that might help to develop the impact of digital markets (Adakai et al. 2021). The authors also highlight how digital marketing activities developed the internationalization process of the Sub-Saharan region by which the impact of the digital market can be analyzed. The authors collected the relevant data from two countries of Sub-Saharan regions of Nigeria and Ghana. The main research gap is related to focusing only on SME markets. But the authors did not focus on the impact of digital markets for other marketing sectors.
5. Watson, (2020)
The author critically discusses the new visualization of digitalization that is directly related to the changes of urban regions of Sub-Saharan Africa. The authors also describe how the adoption of digital visualization highly affects the entire changes of African regions (Watson, 2020). The authors focused on the industry of real estate departments to detect the impact of adoption of digital marketing visualization strategies. The authors followed the secondary research analysis method and also considered the financial
Consider the results of your analysis of the above five articles, are there any obvious methodological biases, gaps, strengths and weaknesses in this literature? Comment on why you think this might be, or any advantages or challenges it presents for your research (c.500+ words suggested):
Reflect on your own methodological preferences for future research in this field (c. 600 words).
Critically examine different research paradigms you have found - discuss here how the different paradigms evident in these papers influenced the design and data analysis conducted. Discuss how these relate to your own natural inclinations for research; reflecting here on how episteme and ontological preferences relate to your own plans for research:
The research methodology plays one of the vital roles in any research work. The digital markets have a potential impact on analyzing the impact of growth rate in the Sub-Saharan area. Based on different types of research paradigms, in the present research study I will follow the secondary research work for detecting the critical impact of digital markets on different regions of Subsea. For the present research work I will critically follow the secondary research methodology to understand the impact of the economic growth rate of the Sub-Saharan regions. This research work also follows the secondary research strategy for analyzing the impacts of digital markets. Primary research work on analyzing the impacts of digital markets in different regions of Sub-Sahara is time-consuming and also involves high research costs. Due to this binding constraint, I critically will follow the secondary data sources on detecting the impact of digital markets for different regions of Sub-Saharan considered the secondary research procedures.
D] Scoping you own Methodological Design Ideas for future work [LO1]
Identifying Future Research: Reflecting on your review of the above selected literature, outline and justify the scope for further research. Discuss (c.1000 words):
a. A Potential Research Aims and Objectives
There exists some potential macroeconomic impact on digitalization that helps to boost the entire market growth for Sub-saharan economies. The Sub-Saharan economy faced huge hurdles to overcome the digitization challenges from the past few decades. Therefore the aim of this present research topic is to analyze the impact of digitalization for different regions of Sub-Saharan economies.
Potential objectives
There exists a set of objectives that aligns with the entire research aim for detecting the outline of the present research study, which are as follows.
To investigate the potential impact of adoption of digital markets in the different regions of Sub-Saharan economies.
To measure the present trend, tools used in digital markets analyze the positions of the present situations of Sub-Saharan Africa compared to other developed countries.
To understand the net demographic impact of digital markets based on different types of economic performances.
To discuss different types of investigation raised due to digital risks for different types of sectors.
To investigate the impact of Covid-19 on different digital markets of Sub-Saharan Africa.
To compare between adoption of digital marketing strategy in rural Sub-Saharan Africa vs Urban Sub-Saharan Africa.
b. Potential Research Questions / Hypotheses:
Based on the entire potential research objectives, the study of analyzing impact of digital markets for different regions of Sub-Saharan economies sets a structure of some specific questions. That is as follows.
What is the potential impact of adoption of digital markets in the different regions of Sub-Saharan economies?
What are the present trends, tools used in digital markets, and analyze the positions of the present situations of Sub-Saharan Africa compared to other developed countries.
What is the net demographic impact of digital markets based on different types of economic performances?
What are the different types of investigation raised due to digital risks for different types of sectors?
How is the impact of Covid-19 on different digital markets of Sub-Saharan Africa?
What is the comparison between adoptions of digital marketing strategy in rural Sub-Saharan Africa vs Urban Sub-Saharan Africa?
The three most vital research methods of the mono method, multiple methods, and mixed method help to get the relevant insights regarding research methodology. For this particular research work the impact of digital markets will critically follow the mono method as it only follows the inductive research approaches (Jawad, 2018). The reasons for using the mono method for this particular research work is due to the following secondary method of data collection. The mono method also helps to investigate the critical theoretical insights, adoption of model and technology that is used by marketing sectors of the Sub-Saharan economy for improving the marketing growth.
Potential strengths and limitations foreseen of such a study:
There exist a lot of adequate results for developing different types of appropriate results during effective techniques and strategies for the entire research process on analyzing the impact of digital markets for different Sub-Saharan regions.
Potential Strength
Since the Sub-Saharan economy is one of the underdeveloped economies, the entire economy adopts the potential digital marketing strategies for different Sub-Saharan regions. The existing datasets are one of the main potential strengths that helps to reduce the research time (Nude and Liebregts, 2019). The variety of potential data sources are easily available in the online sources where the detailed elaboration is found regarding opinion of impact of digital markets for different Sub-Saharan regions. The different types of sources on public services of Sub-Saharan regions also help to get insight about the potential research work on analyzing the digital markets impacts.
Limitation
There exists a set of limitations that creates some challenges for conducting entire research work on analyzing the impact of digital markets for the Sub-Saharan economy. Like every study, the present research study on analyzing the impact of Digital markets for different regions of the Sub-Saharan economy also creates some constraints that hold some serious considerations.
Since the entire research work on analyzing the impact of digital markets for the Sub-Saharan economy critically follows the qualitative secondary research work, the entire conclusion of the research work will be based on predictive rational analysis of the secondary data sources. Therefore, it creates the limitation of getting accurate and appropriate analysis which may come from the primary survey on digital markets of the Sub-Saharan economy.
The other limitation of present research study of analyzing the digital markets impacts for different Sub-Saharan regions is the data rigidity problem which creates problems of demonstration and access of informative information from sector wise impact.
Data collection from different authentic government websites of the Sub-Saharan economy creates the main limitation for the entire research topic on analyzing impact of digital marketing challenges.
Science, given the research work follows the secondary research methodology, often faces some limitations regarding taking any effective decisions because the various authors conclude the decisions results in distinct ways. Therefore this is one of the major research limitations which is faced during the entire research analysis on the impacts of digital markets.
The other big limitation is raised due to consideration of different types of sectors for analyzing the net impact of digital markets in different Sub-Saharan regions.
E] Ethical Issues [LO2]
Discuss the potential ethical issues associated with your proposed methodological design ideas given above and your ideas about how these may be addressed. Identify if your ideas would involve primary or secondary data collection and discuss the implications of securing ethical approval to undertake such work - you should refer here to the University Ethical Approval System (LEAS) and related policies and legislation (c.600 words):
The main scientific integrity, dignity, collaboration, and human rights all are major parts under consideration of research ethics that arise between society and science (Wang, 2020). Adoption of digital markets is one of the important parts for the underdeveloped economies of Sub-Saharan regions. The voluntary, scientific, research ethics will help to reach the main research goal of analyzing the impact of digital markets in different regions of Sub-Saharan economies.
The entire research strategies and procedures of data analysis from different types of secondary research sources considers the standard ethical policies, and research norms. It is also ensured that there does not exist any harmful effect during entire research work on analyzing digital markets impact.
The entire research work on analyzing impact of digital markets on different Sub-Saharan regions did not cause any harmful impact on the entire environment or community.
The present research study on analyzing the impact of digital markets for Sub-Saharan regions also considered the data privacy and confidentiality standards during the entire research survey.
The given research study on analyzing digital markets impact also emphasized on different types of strict prohibition during the entire research studies.
It is also assured that the entire research work conducted with absolute honesty and trustworthiness during the research work regarding outcome of the research questions decisions (Disuse, and summer, 2020). The prohibition of any kind of strict manipulation is also considered to analyze the objective questions of present research work on analyzing impacts of digital markets.
The required social values and essential moral support were also considered during the analysis of impact of digital markets for different Sub-Saharan regions.
The complexity of analyzing digital markets impact is one of the vital ethical considerations under the research part. Because there exist a variety of separate industries, sectors that have benefited from adoption of digital markets strategies. This complexity result also involves some ethical problems to take the relevant decisions regarding outcome of given research objectives. It is assured that the complex nature is also considered during entire research work.
Science the entire research work is based on the digital markets impact of underdeveloped economies of Sub-Saharan economies, which might create some ethical problems that arise from political boundaries, policy interventions, restrictions etc. But it is assured that the entire research work critically follows the ethical points of which comes from political boundaries, legal policies, etc.
The major ethical problem that is faced during the research on analyzing impacts of digital markets is related to authenticity of data sources, privacy protections, and legal data protection challenges. But the present research study on analyzing digital markets impacts for different Sub-Saharan regions also ensure that there does not exist any legal issues or problems faced to manage the data protection problems.
Science the entire research analysis is based on secondary research analysis, it also includes some ethical issues related to transparency problems among all the available data sources. The research costs for analyzing the secondary research on analyzing the impact of digital markets also follow the minimum ethical policies.
