Business Development And Value Creation Business Plan
1. Introduction - Business Development And Value Creation Business Plan
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A thorough business plan that specifies a company’s primary operations, goals and method for achieving those goals is called a business plan. The major goal of this study is to explore and evaluate a market opportunity inside the company’s broad platform. Efficient business planning is needed to showcase a new venture to clients (McKeever, 2018). Commercial development can only be achieved via meticulous record-keeping and foresight in investing decisions. Managers and advisors at the firm have benefited greatly from the company’s core strategy and product evaluation in bringing new goods or services to market in a way that is both profitable and seamless.
The total planning process is predicated on the precision with which value is created depending on market or customer segments. This will demonstrate to users how the corporate strategy should be conducted in order to develop accurate company ideas. This report will also discuss the unique target sales and economic plans.
2. A short business/Industry overview
“Doctor Air” will primarily manufacture aromatic room air filters that encompass an active antibacterial equation that kills airborne microbes, viruses, and other microbes that can cause numerous types of infections (Overbeek et al., 2021). Specifically, this venture will discuss the critical need for people to fully clean their surroundings in order to prevent the transfer of the COVID-19 infectious disease and a wide range of other illness bacteria, in addition to the need to relaunch and perfumery the air, thereby going to renew indoor environments. This proposal of business will finally start from Bristol. As a consequence, the company will be in charge of both the inside and outside care and disinfection of the building.
3. Market research
The COVID-19 pandemic has led to a shortage of hand sanitisers in the United Kingdom, which has led to a significant increase in consumption. Sanitiser advertisements are springing up across the country as the need for and selling products continue to rise. Coronavirus illnesses in the United Kingdom have risen dramatically, but the country has been slow to respond to the outbreak. COVID-19 was the subject of a heartfelt plea from the administration to businesses. Sanitisers are also being developed by several new companies. BrewDog, the British beer mogul, has jumped into the race by switching to hand sanitiser manufacture. Hand sanitiser has become more popular in the United Kingdom (www.fortunebusinessinsights.com. n.d). COVID-19 is projected to have a significant influence on the hand sanitiser market because of the rising quantity demanded throughout the world.
Based on the analysis it has been seen that the implication of the coronavirus within the short term is the big cause of the extreme growth of sales of sanitiser. In 2020, it will increase from 5.06% to 45.71% which is expected to implement 1.88 USD billion this year. Over demand from the customers are the cause of out of stock products and the demand from the customers are constantly increasing.
4. A description of the product or service and why the product or service is needed
The company’s aerosol spraying is very good for use in restricted locations. The spray will be made using a scientifically recognised composition that is effective against a broad spectrum of disease-causing organisms, including the COVID-19 virus, while also leaving a pleasant odor. Users will be able to select from a range of spray scents. It is particularly pertinent in light of the current epidemic, which requires that each individual lives in a sanitary and hygienic environment to minimize disease transmission (Lahrich et al., 2021). This firm will address the current demand for people to clean their surroundings effectively in order to prevent the spread of the COVID-19 virus among other disease-causing germs, as well as to keep the air pure and fragrant, revitalizing interior places. As a consequence, the organization will be responsible for the upkeep and sanitizing on both the inside and outside.
The immediate business goal is to build a business around a pressing need of the hour, especially air processes related, thereby helping to the effort of pandemic prevention while also making a profit. Once a certain amount of net financial income is reached, the firm’s ultimate intention is to make a social commitment by donating a proportion of overall revenue collected from sales to the proper therapeutic of COVID-19 patients. By doing so, the company intends to help the government’s attempts to reduce the pandemic’s issues.
5. The Target market
The general public will be the target market for the new business since they will be required to go to work during the COVID-19 outbreak and wish to prevent polluting interior locations with germs that may be present on the outside surface of their clothes or skin, respectively (Lahrich et al., 2021). First and foremost, the group would target personnel who work in health-care facilities such as clinics and pharmacies, wherein people suffering from a wide range of disorders routinely gather and interact. Ultimately, proprietors of physical venues where a large number of customers gather to make transactions in the targeted market sector will be included in the organization’s membership roster. Doctor Air will pursue clients in both rural and urban areas.
The identification of a precise number of people who will act as customers for a product or service is another crucial consideration when launching a new firm.
A wide range of large retail stores around the country as well as the nation’s key online shopping sites will carry the product. The feature will be sold for purchase in both retail and online when it is released. A properly-directed video clip will demonstrate to the public at large the effectiveness of the product as well as the legitimacy of its chemical structure. Copies will be provided to the owners of major retail establishments at no cost. Additionally, video content will be available on the internet purchase platforms for buyers to view and evaluate the company’s usage.
Furthermore, the clients will be drawn from the company’s primary market segmentation. It improves marketing techniques and audience engagements, promotes brand awareness and loyalty, and may even result in better products and services as a consequence of the process.
6. Marketing strategy
Element
Analysis
Price
When it comes to price, Doctor Air will follow the competitive pricing approach to guarantee that the price is good to people from a variety of economic backgrounds. When compared to comparable things, the cost for this item will be much lower. There are a number of companies in the United Kingdom that are now striving to manufacture similar things. It will thus be advantageous for the firm if they do not manufacture the air sanitiser to focus their efforts on growing their company in the right manner.
Product
Due to its dual purpose as an excellent air sanitiser and a fragrant air freshener, the item will show that it is truly one-of-a-kind in the market. It will stand out from the crowd when compared to other products on the market. Additionally, the grade will be kept to a high standard, and this manufacturer will make use of medically useful substances in its products.
Place
A wide range of key retail outlets around the nation, and the nation’s most popular online shopping sites, will carry the goods. Upon publication, the piece will be available to buy at participating bookstores as well as online. In order to demonstrate the product’s utility, as well as the accuracy of its chemical composition to a mainstream audience, a properly directed video clip will be created. Owners of large retail establishments will be provided with complimentary copies of the publication. Customers will also be able to inspect and evaluate video content on online purchasing sites in addition to other features.
Promotion
Facebook, Instagram, and Pinterest will all be used by Doctor Air to promote the company and raise awareness of its products. During the initial marketing phase, television commercials will also be broadcast.
7. Value proposition
Marketers are no longer limited to attractive words and commercials; their responsibility has expanded to encompass an awareness of the attitudes of their target audiences. It is vital for businesses to understand how their consumers genuinely feel about their business and the elements that influence their level of customer loyalty (Dwivedi et al., 2021). The purchase behavior of consumers is significantly influenced by their shopping experience. As a result, this organization goes above and beyond to guarantee that customers have a good and delightful experience. This company is willing to put in a significant amount of effort into changing customer perception and affecting profitable consumer behavior.
When customers purchase items from a company on a regular basis, the enterprise has identified a market niche. Similarly, customers who are faithful or repeat purchasers of this effort will benefit from a variety of price savings on the things. And, as the firm grows in size, they will become more closely associated with it for their personal benefit. It will help you create a positive relationship with others.
8. Organisation and Management
8.1 Legal Structure
The business will be constituted as a “partnership” between the three owners. Each partner would individually be accountable for the debts of the firm. In contrast to a corporation, a partnership is not a distinct legal body. As a result, the law would treat the partners and the firm as one entity, with each partner being jointly and severally accountable for the obligations of the other partners (Nunhes, Bernardo and Oliveira, 2020). The three partners would serve as “Chief Operating Officer (CEO)”, “Chief Operational Officer (COO)”, and “Chief Financial Officer (CFO)”.
8.2 Professional team skills Possessed by the Members of the Management Unit
The transferable and professional skills of each of the business partners involved in the enterprise are as follows:
8.3 Roles and Responsibilities of each Member of the Management Unit
A CEO’s responsibilities, tasks, and job description should include the following:
Interactions with shareholders, government agencies, and the general public on behalf of the enterprise.
Developing and implementing the vision and mission of the business or organisation.
Managing the company’s short- and long-term strategic growth.
Developing and carrying out the vision and goal of the business or organisation. The Chief Operating Officer (COO) is responsible for the day-to-day operations and administration of a business. The COO will report directly to the CEO and will be considered the second leader. A Chief Financial Officer (CFO) is responsible for a business’s financial operations. Financial planning, cash flow management, financial analysis, and recommendation of remedial actions are all tasks of the CFO.
9. Funding/Investment Requirements
According to the company’s estimates, it will need a seed capital sum of £30,000 in order to get started with production, administration, and marketing operations, as well as other essential physical and digital infrastructure. There will be three partners in this venture, each of whom will put in 40%, 30%, and 30% of the total investment, respectively, in the company. Each of the partners will get an equal share of any profits made through commercial activity.
9.1 Equipment and Set up Costs and suppliers
Product/Equipment/Rent
Supplier
Cost. ( in £)
Propanol
INEOS
1,100
Polyacrylic Acid
INEOS
1,200
Isopropyl alcohol
INEOS
1,100
Ethanol
INEOS
1,300
Chlorhexidine Gluconate
INEOS
1,000
Triethanolamine,
INEOS
1,400
Hydrogen Peroxide
INEOS
1,400
Disinfectant Chemicals
INEOS
1,100
Carbopol
INEOS
1,300
Speciality Chemicals
INEOS
1,100
Machinery
Industrial-Equipment.co.uk
7,000
Bottling components
Plastikcity
1,000
Rented factory shed
Knight Frank UK
8,000
Natural perfume ingredients
Pell Wall
2,000
NET EXPENSE
30,000
9.2 Transport Requirements
The raw materials will be transported without much difficulty since the area where the manufacturing unit will be set up is an industrial hub, with virtually every component available in the surrounding districts.
9.3 Legal requirements
A partnership agreement will be signed in order to make sure that the business does not face any unnecessary legal issues in the future due to the internal or external factors.
9.4 Insurance requirements
Business insurance will be applied for since it would safeguard the company financially in the case of an unanticipated incident. It will include a number of policies protect every element of the company.
9.5 Other required Certifications
The following things will be required by the company:
“General business license”
“Professional/occupational licenses”
“Federal and state tax identification number”
“Sales tax permit”
“Zoning permit”
Health permits
10. Financial Summary
10.1 Costs and pricing strategy
Product/service name
Dr. Air (Air Sanitizer Spray Can)
Cost to the business per unit
£1
Price charged per unit
£4.00
Profit margin (£)
£ 3
Profit margin (%)
(Profit / Price x margin)
75%
Mark up (%)
(Profit / Cost x Up)
300%
It is planned that the items would largely be offered in 500 ml spray bottles. In the United Kingdom, a 500 ml bottle of sanitizer spray costs £5.30, whereas each bottle of Doctor Air will be sold for just £4.00.
10.2 Cash Flow forecasts
10.2.1 Realistic Cash Flow Sales and Costs Forecast for four years
In £
Jan
Feb
March
April
May
June
July
August
Sept
Oct
Nov
Dec
Total
YR2
YR3
YR4
Sales
50000
50000
50000
50000
50000
50000
50000
50000
50000
50000
50000
50000
600000
700000
800000
900000
Loan
30000
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
30000
0.00
0.00
0.00
Investment
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
SET UP COSTS TOTAL
Direct Costs:
Materials.
11000
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
11000
4000
4500
4500
Stock.
19000
0.00
0.00
19000
0.00
0.00
19000
0.00
0.00
19000
0.00
0.00
76000
78000
80000
90000
Additional Staffing
450
450
450
450
450
450
450
450
450
450
450
450
5400
6000
6500
7000
TOTAL Direct Costs:
30450
450
450
19450
450
450
19450
450
450
19450
450
450
92400
88000
91000
101500
Fixed Costs:
Salaries 1
1100
1100
1100
1100
1100
1100
1100
1100
1100
1100
1100
1100
13200
13200
14000
15000
Rent.
10000
10000
10000
10000
10000
10000
10000
10000
10000
10000
10000
10000
120000
125000
130000
135000
Rates
400
400
400
400
400
400
400
400
400
400
400
400
4800
5000
5200
5500
Staff Wages.
500
500
500
500
500
500
500
500
500
500
500
500
6000
6000
6500
7000
Utilities/Gas/Elec
800
800
800
800
800
800
800
800
800
800
800
800
7200
8000
9000
9500
Phones.
50
50
50
50
50
50
50
50
50
50
50
50
600
600
600
700
Freight & Postage
300
300
300
300
300
300
300
300
300
300
300
300
3600
4000
4500
5000
Stationary.
70
70
70
70
70
70
70
70
70
70
70
70
840
850
860
870
Promotion & Ad.
700
700
700
700
700
700
700
700
700
700
700
700
8400
8500
9000
9500
Website.
100
100
100
100
100
100
100
100
100
100
100
100
1200
1500
1800
2000
Accountant
100
100
100
100
100
100
100
100
100
100
100
100
1200
1200
1300
1400
Legal
200
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
200
250
300
350
Transport
100
100
100
100
100
100
100
100
100
100
100
100
1200
1400
1500
1600
Insurance
150
150
150
150
150
150
150
150
150
150
150
150
1800
2000
2500
3000
Maintenance
200
200
200
200
200
200
200
200
200
200
200
200
2400
2500
2600
2700
Computers.
100
0.00
0.00
0.00
0.00
0.00
200
0.00
0.00
0.00
0.00
0.00
300
400
500
600
Misc.
50
50
50
50
50
50
50
50
50
50
50
50
600
650
700
750
Loan repayment.
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
12000
12000
6000
0.00
Interest on loan.
50
50
50
50
50
50
50
50
50
50
50
50
600
600
300
0.00
TOTAL:
186140
193650
197160
200470
Sub Total: Fix + Direct Costs.
278540
281650
288160
210620
Net Profit: Sales – Sub total
321460
418350
511840
689380
10.2.2 Three-year projections, annual proposed sales and net profit only
The above figure indicates that the anticipated annual sales in the second, third, and fourth years are estimated to be £700,000, £800,000, and £900,000, respectively. The second, third, and fourth years are predicted to generate net profits of £418350, £511840, and £689380, respectively.
10.2.3 Notes and assumptions to cash flow and projections
The company is projected to repay £12,000 of the entire loan amount during the first year of operation, £12,000 during the second year, and the remaining £6,000 during the third year. According to the estimates, the business’s net sales and profit margins will gradually improve each year.
11. Conclusion
In conclusion, it can be sad Doctor Air is a realistic company concept that will be welcomed and appreciated by consumers because to its capacity to provide the type of protection that people want during a pandemic such as the present one. The product’s costs would make it accessible to consumers with a range of financial circumstances. Additionally, the business’s financial plan has been meticulously constructed, taking practical considerations into account, and it has been determined that the business will be able to repay its loan within three years of operation and generate a sizable profit in order to establish a strong presence in both domestic and international markets.
References
Dwivedi, Y.K., Ismagilova, E., Hughes, D.L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A.S. and Kumar, V., 2021. Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, p.102168.
Lahrich, S., Laghrib, F., Farahi, A., Bakasse, M., Saqrane, S. and El Mhammedi, M.A., 2021. Review on the contamination of wastewater by COVID-19 virus: Impact and treatment. Science of The Total Environment, 751, p.142325.
McKeever, M.P., 2018. How to write a business plan. Nolo.
Nunhes, T.V., Bernardo, M. and Oliveira, O.J.D., 2020. Rethinking the way of doing business: A reframe of management structures for developing corporate sustainability. Sustainability, 12(3), p.1177.
Overbeek, D.L., Watson, C.J., Castañeda, N.R. and Ganetsky, M., 2021. A geographically distinct case of fatal methanol toxicity from ingestion of a contaminated hand sanitizer product during the COVID-19 pandemic. Journal of Medical Toxicology, 17(2), pp.218-221.
www.fortunebusinessinsights.com. n.d. Impact of COVID-19 on Hand Sanitizer Market Size & Share Forecast, 2026. [online] Available at: https://www.fortunebusinessinsights.com/impact-of-covid-19-on-hand-sanitizer-market-102719 [Accessed On: 25.12.2021
