Introduction - Marketing & Management Analysis of Car Wash Co.
There is an introduction of a UK car wash company which is named after its functioning “The carwash company". Using smart ways of technologies which are environment friendly as well is the main priority for this car wash company and more of all the attraction of the company is the manual car washing section which is followed by the traditional way of car washing. The management of a retailer is the main focus of this assignment. Where the detailing of the main quarter financial years are been highlighted. The procedure of marketing and attracting customers through various attractive offers, the theme of the window shop according to the festival and broadcasting their advertisement through various social media platforms and the competing plans they apply are thoroughly described in the assignment which will maintain the interest throughout. The discussion about the remedies that they choose during the pandemic to run earn profit is included equally.
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Analyze the range of retail marketing techniques of the car wash company
The retail carwash company should be aware of being updated about the marketing industry so that they can organize a campaign for the marketing which requires less investment but innovative ideas should be applied. Which is sometimes easy to say than to do?
Developing a loyalty program: Most retail businesses are nowadays proposing loyalty programs to their customers. They are arranging a program where they make sure to get engage with their customers in order to bring them back to the company from time to time (Jia, et al. 2020). Especially targeting the festive season like Halloween, Black Friday, and Christmas the company should come out with new ideas for promotion band spreading them digitally and through the radio, F.M. or posting on the social media platform is going to attract customers (Chiguvi, 2020). When a retail car washer plans a loyalty program they target the goals they want to achieve success. The retail carwash company collects its customer's data about the reason for choosing the company, understand their requirement and with the help of the teams come up with brainstorming ideas according to customers' requirement. They find the survey reports and don't fail to compete with the other car washing companies with all the relevant measures (Elf, et al. 2021). They observe the other car wash companies too to notice the changes and technologies which gaining success and try to proceed with the pattern according to their customer's requirements. The interest in collecting consumers' feedback is also the marketing policy.
Active on social media: Making a page on the social media platform and promoting the business is a great idea. It is affordable and you can focus on the targeted audience. The social media platform is also beneficial to get connected with the local communities (Cesarino, 2020). Facebook, Instagram and Twitter are the best platforms to choose for business promotion.
Sending free updates for the customer: Offering the customers free digital vouchers through their updated email addresses and making sure to build a good loyalty relationship with the customers (Bosch and Olsson, 2021). Can become an innovative idea for a car wash company as no one offers these offers in this industry but the offer can build a good impact on the customers. The offers of paying for a car wash and benefiting the next car wash for free can also be a good idea.
Transparency about the offers: Being transparent about the product brand is been used during the car wash can bring the trust of the customers. Customers always want to make sure about the product details so the updated information should be there for the customers (Gonçalves and Silva, 2021). If the company is planning to upgrade its product according to the major demand of the customers then they should inform. These are some marketing processes that is been followed by the carwash company in the UK.
Analyze alternative relations to management operation
The program involves planning that involves finding the appropriate objectives of an organization. They built a strategy to build objectives and take action to solve them. They actively operate through different stages. The management should be clear about the company's targeted goals and should find the resources for meeting its requirement (Nansubuga and Kowalkowski, 2021). The other section will identify the company's competency and its further moves. To base the business the company's main value and services should be the prior concern. The efficient way is to note the business plans which will include all the strategic ways that should be considered to achieve the company's goal. Spotting lights on the opportunities, the competition and the customer requirements should be considered parallel. another important inspection is to observe the customer's analysis which will play an important role in the future company plan. Selecting the suppliers is the major factor to affect future activities, which includes primary equipment, general construction and speciality equipment that are the main variant in the car wash company. The information about the land where the company is planning to establish, and a connection with the realtor will give beneficial information about the geographical area and the political environment of the locality. The help of locality will help the business to grow and achieve its goals.
Recognize development in the company and the impact of this on the operation
Car wash companies are nowadays upgrading their services and inputting advanced technologies (Diamandis and Kotler, 2020). In order to attract customers and make the service more time efficient there is a discussion about some of them.
Sonar technology: It is smart automation which has the senses to identify the size and shape of the vehicles and adjust its equipment accordingly, the requirement of a particular amount of product is been supplied in the tunnel to wash the vehicle (Neupane and Seok , 2020). It is featured with the ability to reach the hardest part of the vehicle and the senses can detect the explored areas to protect the seats from getting damaged by the harmful chemical.
Ceramic treatments: It is the process of chemical treatment which contains polysilazane and heat lamp curing which prevents water from beading on the surface (Abdollahi et al. 2022). Previously it was not available but now enough supply in the retail car wash shop made the process relevant for the customers.
The impact of car wash companies due to covid-19 pandemic impacted in lower the price of gas if the customer has to pay less for the gas they will get out more with their cars and it will bring the customers often to the car wash (Janiak et al. 2021). Moreover, the basic impact was making people stay home which created a low rate of benefits to the car wash company but they make sure to service a car wash and full sanitization to the ambulance, to their common customers.
Demonstration of best practice and applied theory for the development of the Car Wash Company
The Car Wash Company has become one of the UK's largest hand car wash attendant companies because they work smartly and also follow eco-friendly car clinging technology. They focus on their workers and they choose that candidate who comes with an abundance of experience, not only in car washing but also they work in attendant professionalism and also follows technical ability for customer service. They aim to transform and lead the hand car wash business in the UK; they always try to reach their goals for the development of their business of car washing in the UK (Yun and Zhao, 2020). For achieving their goal, they pay attention to the appointment of workers because it is very important, they want that person who can work hard in a smart way and also able to give good customer service to their customer, it is very important for developing their business because customer's feedback is very important for business and they also keep the focus on them. They aim to deliver the very best service for their customers and also by providing an increase in their experience and a different service which should be based on their customer's problems. Their aim is that their service should work better, cleaner, smarter, and brighter, they are experts in cleverness, focused and suitable cleaning that manufactures better and more outstanding results (Emamjomeh et al. 2020). They work on many years of research and after that, they work on their research with their working partners, they develop their methods for developing their business and work on a highly useful ‘Little drop of brilliance’ cleaning compound and with this, they focus on achieving their goals. Training is very important for developing workers' ideas and thoughts and also the working process by with they can give their customers a better service and workers also can satisfy their company's customers, which problem customers face the company will provide the best service to them. At present, they use their methods on 2,000,000 cars all over the UK, and their result is also outstanding and they also can satisfy their customers perfectly.
The Car Wash Company is one of the most famous car wash companies in the UK, it is a retail company that has to work on its retail management and at present, it is very important they are creators of their business and should put their attention on the development of their company (Doonan et al. 2019.). A retail business should have to keep knowledge of their company and market that which types of companies are working in the market and what methods are created by them to develop their business this knowledge should have kept by the manager of the Car Wash Company, because of this knowledge the manager can create a useful method for his business. They have to keep the knowledge that what trends are followed by all retail companies in the market, and what will they follow in future, these help to create a strong strategy for the development of the Car Wash Company (Mahmoud et al. 2020).
For the development of The Car Wash Company, they also need to know their customer's needs that they want the car wash company, customer expectations in transporting, and the company to grab customers that next year would not be the same as the last year because a new competitor will address those needs in an innovative new way to pull of the company's customers so the car wash company should have to capture their customers and also provide their best to satisfy them by which they would not go any other company (Moghadamzadeh et al. 2020). The Car Wash company advertise their company's new offers in two ways online and offline, at present maximum people follow social media so the company knows that and they also advertise their business on social media. Following new trends means the company has to keep updated and is very important to run the company smoothly so the Car Wash Company tracks retail trends to know that their company is not keeping behind in today's market trends. The company takes advantage of the development of new strategies by keeping knowledge of today's trends in marketing.
Conclusion
In conclusion, it finds that The Car Wash Company follows various instructions and ideas for the development of their company, the company pay the most attention to satisfying their customers and also following their feedback and working on it to develop their business. They follow eco-friendly technology in their work, which helps them to satisfy their customers, and also provide training to their workers that how to work in a good way to help them to satisfy their customers. They appoint a person for work in their company who has a wealth of experience and it helps them to bring in an intelligent worker because it helps them to develop their business, they focus on providing better, cleaner, smarter and brighter performance on their work. Their employees work in a professional way and their strength is developing solutions in a fast way and also providing a clean car because the customer wants their car immediately.
Recommendation
The Car Wash Company have to develop their car wash company and for this, they have to add a food truck near its company because some customers come for servicing their car and feel hungry so they can eat at that food truck it also helps to earn more income, They also sponsor charity wash because it helps to connect with local people and it is helpful to develop their business. The Company has to make a simple social media strategy some people do not have much time to spend on social media so it helps them to know about the car wash company at the start. The company also has to make its company's lobby memorable they can decorate its lobby in a unique way which helps to attract customers to the company and following these methods the Car Wash Company can develop their business and also earn more profit following these recommendations.
Reference
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