Challenges and Solutions in HR Management at Transport NSW Case Study

Challenges and Solutions in HR Management at Transport NSW

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Introduction: Challenges and Solutions in HR Management at Transport NSW

The HR management of the company helps to recruit, plan, direct and control the performance of the staff members through which it can maintain timely development and achieve long-term sustainability. Transport NSW is the lead transporting agent in New South Wales through which the travelling needs of the customers are fulfilled(Transport for NSW, 2017).

It also helps to enhance the trade policies or transport of goods in the cities through which a constant increase in the Gross Domestic Product (GDP) can be noted. However, the company has faced issues regarding HR management in its internal structure for the past few years. It cannot maintain a dynamic business to resolve workplace complexity. On the other hand, the HR management of the company is also unable to maintain timely appraisal of the employees through which the issues of poor retention can be noted in its internal structure (Transport for NSW, 2017). In this case, the study provides brief information on the changing environment and its impact on the performance of the company's HR managers through which it cannot focus on its long-term goals and achieve desired profit and sales margin over a particular period.

Literature Review

Transport NSW helps to maintain a proper strategic planning and promotes the regulations of the policy laid by the government while enhancing the serving facilities of the customers with different modes of transportation such as roads, railways, point-to-point, airways, and many more (Transport for NSW, 2017). The main reason behind this is to attract and retain the customer base so that the company can efficiently enhance the inserts of the stakeholders. It was noted from the study of ABC News (2021) that the HR managers of transport NSW are facing issues regarding labour shortages in the country through which they are unable to maintain timely logistics activities. In this case, the HR managers are also facing issues in maintaining the customers' on-time delivery demand through which the company cannot meet the expectations of the targeted audience in the competitive world. The innovation of advanced technologies, in association with this is also a big challenge for the transportation industry as many of the existing workers could not acknowledge the aspects which can help them to coordinate their activities with the performance of the new technological system through which the productivity of the company has been reduced over time. Apart from this, the increase in natural disasters all over NSW and the regions of Victoria, such as earthquakes and hurricanes, led to poor delivery and performance of the supply chain networks regulated by the transportation industry. As per the study of Thame (2022), it was noted that the recent derailment in the NSW also reduced the ability of the employees working in the transportation system and increased the freight of the products, through which the focus of the workforce or the staff members on the needs of the potential audience is reduced.

The HR managers of the company are also facing issues regarding the constant change in the needs of the customers, such as the expectation to get same-day delivery of the products through which they are unable to maintain the high performance of the staff members. In this case, an arousal of the conflicts or a sense of confusion has also been noted among the staff members working in the transport industry through which they are unable to enhance their personal or professional growth, as per Thame (2022). In addition to this, the expectations of the customers to get delivery of the products at the cheapest rates has also increased the work pressure on the staff members working in the industry, through which they are unable to maintain proper work-life balance or even earn a standard life over the past few years. This further increased their mental instability and generated issues like workplace stress through which their commitment to the workplace has been consistently decreased. The HR managers of the company are also facing issues regarding the increase in the operational cost of the supply chain, such as the rising price of the warehousing facilities, through which they cannot provide the desired wage rate to the employees or the staff members. This has further created an improper wage structure through which workforce satisfaction is reduced. However, the HR managers are also facing issues regarding the constant increase in the storage of rent due to the surge in the social environment of NSW through which the company is unable to implement the automated warehousing facilities, and the issues of extra wastes generated from the raw materials or the finished products are still prevailing. According to Thame (2022), this further reduces the growth of the transport industry and the staff members' interest. This further lowers Transport NSW's validation and reputation in the social economy.

It was also noted through the study of Thame (2022) that the cost of gasoline has increased by 22% in the current year, through which the HR managers cannot manage the company's budget. In this case, issues like poor forecasting of the customers' needs can be noted in the company through which it will be unable to achieve its desired goals, such as expanding in emerging economies to earning high-profit margins for the long term. With the rise in freight rates, the carriers of the goods will also absorb most of the margins gained by the company, through which it will be impossible for Transport NSW to meet the needs of the staff members or the customers at the same time. In association with this, the HR managers of the company are also facing issues in maintaining talent acquisition in its internal structure because driving chants such as economic pressure can sometimes lead to the disqualification of potential staff members, through which the company is unable to reach their goals as per Hall, (2021). In some cases, the HR manager also tends to follow structures through which the staff members are unable to open up within the workplace and discuss their issues with the supervisors efficiently. This can further lead to miscommunication in the workplace, through which an improper or negative workplace culture is created, which can also lower the coordination among the staff members for an extended period, as per the study (). Apart from this, the study by Hall (2021) also shows that HR managers should consider the qualifications and the capabilities of the staff members while hiring them and should not focus on their past work experiences or their cultures, which can further reduce the ability of the company to meet the perceptions of the customers. Focusing on the culture and promoting biased behaviour in the workplace is one of the crucial aspects through which the retention of staff members in the workplace is reduced, and the company is unable to reach the opportunities in the marketplace. The HR managers, in this case, also promote the working hours and the wage structure of the staff members as per the labour act provided by the government of NSW to enhance talent management aspects in the company.

The HR managers of the company are also facing issues regarding the launch of top talents as Transport NSW does not have the appropriate resources which can help to attract new candidates in the labour market as said by McConnell (2023). The main challenges in this case, include the increase in the gaps created in terms of the skill sets of the employees through which the company will be unable to gain the desired financial status and maintain time in the short-term supply aspects of the products. Most of the top talents are attracted and hired by the competitors through which the company is unable to meet the expectations of the current customer base. Lastly, the HR managers of the company are also facing issues in maintaining the loyalty of the online customers because most of the staff members are also capable of using digital tools through which they can address the feedback of the customers timely. This has further reduced the potential of the company in the workplace through which it has been able to maintain a high reputation in the digital medium and increase its competitive edge in the marketing environment, as per the study by Hall (2021).

Recommendations and Solutions 

• Training of the employees: The HR managers of Transport NSW shall maintain timely training of the employees through which they will be able to enhance performance and promote on-time delivery of the products, which can further increase customer satisfaction in the competitive world. In this case, the HR managers shall train both the existing and the new employees so that they can perform according to the determined strategies or goals of the company. The training session can also help the staff members to address the recent challenges as they will be able to develop their interpersonal skills with the change in the structure of the workplace. They will also be able to gain effective communication skills through which they can coordinate their activities with the entire base of co-workers, which can further help them avoid any misconduct in the workplace (Hall, 2021).
• Transformational leadership: Apart from this, the HR managers of the company shall also stick to a transformational leadership style as it can help them to cope with the changes and consider the ideas of the employees while planning the strategies or the decisions so that they can feel connected with the workplace over the long run (Beck, 2023). transformational leadership style can also help the HR managers of the company to maintain proper team management through which the issues of conflict dynamics can be resolved in the workplace. Transformational leadership can also help to maintain an ideal influence in the workplace through which the HR managers will be able to create new opportunities, such as expanding in emerging economies or implementing green measures to deliver the products efficiently (Beck, 2023). It is also useful because it enhances the networking of the leaders through which they are able to stay humble and understand the ideas or issues faced by the staff members in the working environment.
• Two-way communication: In this case, the HR managers of the company shall also maintain open communication, which includes gaining feedback from the employees so that they can align the activities with external as well as internal factors (Mcconnell, 2023). The HR managers shall also consider the current strategic planning while directing the staff members to perform particular tasks through which they can maintain a high rate of return on investment. This can further help to reduce the operational cost of the company and reduce the issues of misconduct through which the profit margin of Transport NSW can be maximised (Raré, 2022).
• Motivational theory: Apart from this, the HR managers of the industry shall also use the motivational theory and maintain timely appraisal or promotion to satisfy the needs of the staff members so that they are able to perform according to the requirements of the customers. The motivational theory can help staff members understand their goals and can increase their commitment in the workplace (Souders, 2023). This can also boost productivity in the industry and can help it stay sustainable in the competitive environment. In association with this, the HR manager should also consider providing equal wage rates to the employees through which they can enhance the development or efficiency of the staff members.
• Strategic contingency theories: The theory can be useful by the HR managers of the company to enhance planning and solve the current problems in the social environment of the company. For example, managers can use electronic vehicles to deliver products to reduce air pollutants caused by the extensive use of gasoline in normal vehicles (PeopleHum, 2023). These measures can also boost the company's reputation through which it can maintain competitive advantage for the long term. It can enhance the ability of the HR managers to adapt to the changing environment through which they can support the personal development of the staff members working in the company. 
• Ensure proper health and safety of the individuals: The HR managers of the company shall also ensure the health and safety of the staff members working in a critical situation,, through which they will be able to complete the activities with proper compliance and determination. In this case, the HR managers shall also provide the staff members with the proper tools required to transfer the products to the end customers or the distributors (Mcconnell, 2023). This can also enhance the staff members' ability to address the changes and upgrade their performance, which can further ensure high-profit margins in the company.

Action plan

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Conclusion 

It can be concluded through the study that the managers shall focus on constant development and engagement of the staff members, as they are the most important resources of Transport NSW which can not only help to boost the delivery actions but can also help to enhance the reputation or valuation of the industry in the marketplace. In this case, training is the most significant measure which can help to reduce the gaps in the skill sets of the staff members and can even boost their ability to address the challenges or changes in the demand of the potential customers. It was also noted through the study that the issues which are mostly affecting Transport NSW are the unavailability of a skilled workforce in the marketing environment through which the company is unable to meet the perceptions of delivery expectations of the customers. In association with this, the HR managers shall also adopt the transformational leadership style which can further help to maintain a positive workplace relationship and can also help the managers to resolve issues like differences in the opinions of the staff members with a prominent solution.

References

ABC News (2021) Sydney plagued by public transport failures despite billions spent on infrastructure, ABC News. Available at: https://www.abc.net.au/news/2021-11-14/sydney-transport-woes-despite-billions-spent-of-infrastructure/100618634 (Accessed: 20 May 2023). 

Beata Souders, MSc. (2023) The vital importance and benefits of motivation, PositivePsychology.com. Available at: https://positivepsychology.com/benefits-motivation/ (Accessed: 20 May 2023). 

Beck, H. (2023). Transformational leadership: The benefits and how to apply it, Hansen Beck. Available at: https://www.hansenbeck.com/blog/transformational-leadership-the-benefits-and-how-to-apply-it#:~:text=Benefits%20of%20Transformational%20Leadership%201%20Drive%20business%20performance,Creating%20a%20common%20purpose%20between%20leaders%20and%20employees (Accessed: 20 May 2023). 

Hall, S.L., 2021. Top HR challenges in the transportation industry - and how to address them (2022) Lattice. Available at: https://lattice.com/library/top-hr-challenges-in-the-transportation-industry-and-how-to-address-them#:~:text=Top%20HR%20Challenges%20in%20the%20Transportation%20Industry%20%E2%80%94,isn%E2%80%99t%20always%20easy.%20...%203%20Rules%20Compliance%20 (Accessed: 20 May 2023). 

Mcconnell, B., 2023. 7 common HR problems in companies (and how to solve them) (no date) Modern ATS & collaborative recruitment software. Available at: https://recruitee.com/articles/common-hr-problems (Accessed: 20 May 2023). 

PeopleHum, 2023. What are HR theories? (Online) peoplehum. Available at: https://www.peoplehum.com/glossary/hr-theories (Accessed: 20 May 2023). 

Raré, T.W. (2022) Council post: Five recommendations for human resource management, Forbes. Available at: https://www.forbes.com/sites/forbesbusinesscouncil/2020/02/03/five-recommendations-for-human-resource-management/?sh=7246e4e739ed (Accessed: 20 May 2023). 

Thame, R. (2022) What challenges does the logistics industry face in 2023?, Forbes Australia. Available at: https://www.forbes.com.au/news/leadership/what-challenges-does-the-logistics-industry-face-in-2023/ (Accessed: 20 May 2023). 

Transport for NSW (2017) Transport for NSW. Available at: https://www.transport.nsw.gov.au/ (Accessed: 20 May 2023).