Fooditude: Analyzing a Successful Food Catering Company's Strategy Case Study

Fooditude: Analyzing a Successful Food Catering Company's Strategy

The UK’s top-notch assignment writing service, Native Assignment Help, specializes in providing unparalleled quality and outstanding customer satisfaction through our case study UK. Our dedicated team can readily assist you with challenging essays or intricate research papers. Choose Native Assignment Help today and experience firsthand what a reliable and committed partner can achieve for you.

Introduction: Fooditude: Analyzing a Successful Food Catering Company's Strategy

This report is based on the business analysis of the food company “Fooditude”. This report will cover the structure, location, profit and main competitors of this company. In this report, SWOT analysis will be done so that strength, weaknesses, opportunity and threats can be evaluated. Use of CSR by this company also will be evaluated within this report. Innovation and creativity of the company will be analyzed in this report. Recommendations will be provided in this report, so that this company capable of enhancing their food catering services.

Overview of the Company

This company is a private company. This company was incorporated in 2005. The headquarters of this company is situated in “Greater London, UK”. This company is famous for providing food services. This company provides services related to contracts catering to all sizes of businesses. This company works for providing its services in office food services. The purpose of this company is to offer customers great meals that are fast and reasonably priced. The business also provides delivery services for commercial and business-related events. This company has preserved stable development and profitability by delivering outstanding customer assistance and reasonable prices. This company has its own website so that consumer can purchase their food products directly through the website. The information about this company is also available in the page of Twitter, Linkedin, and Facebook. As a consequence, since the company's founding, its annual revenue has risen, creating it a successful and worthwhile organization. The revenue of this company is $21.1 Million. The major rivals of the company involve companies like “Lime berry Catering Ltd.”, “Fresha Ltd.”, “The Graden Catering Ltd.”, and “Brittons Caterers Ltd.”. These rival organizations also provide same types of services just like “Fooditude” and this is responsible for this company’s tough competition with the same customers.

Analysis

SWOT Analysis

Strengths

The biggest strength of this company is its main focus which is instead of operating kitchens at customer premises, offer an entire meal from a central production kitchen. In order to fully comprehend and establish the style and extent of services that a client desires from customized food services to advising on new food places and experiences, this company also instantly goes into the environment of their job. Through these services, clients can be able to get more services from this company. This company is capable of providing fresh and tasty meals by saving the prime office spaces. This company is also capable of providing refreshing beverages, and snacks even during spectacular events. This business can offer services without the difficulty of obtaining kitchen licenses and the cost of setting one up and operating (Namugenyi, et al. 2019). Additionally, it gives them the adaptability to accommodate changing headcounts in the current environment.

Another strength of this company is its vision and mission. This company serves to maintain the level of satisfaction of the customers over the duration of the operating day. The intention of this company is to enhance the culture of the workplace by providing the condition of environmentally friendly and healthy, delicious, meals. This company delivers importance and guarantees for businesses that realize the capacity of food to energize and reward workers via this company's adaptable and customer-focused strategy.

Weaknesses

The major rivals of the company involve companies like “Lime berry Catering Ltd.”, “The Graden Catering Ltd.”, and “Brittons Caterers Ltd.”. There are some areas where this company falls short, including insufficient customer interaction, reach, and delivery alternatives. The company has concentrated mostly on the London region, with little or no presence in other UK regions. This restricts their pool of possible clients and makes expanding their business challenging. They also don't provide any shipping choices, which makes it challenging for clients to access their products unless they have access to their physical locations. Last but not least, there is a lack of consumer interaction as their social media pages are rarely updated and their website does not provide customers to alter orders or contact the business in any manner.

Opportunities

For those who are interested in the food sector, this company provides a range of options. The business offers services including catering, event planning, and consulting that are related to food. They also provide service-related programs to aid people in learning about the sector and acquiring necessary skills (Quezada, et al. 2019). This company also has an online presence where they post news, recipes, and advice. Additionally, they give business owners a place to display their goods. Besides, this company arranges workshops and events to highlight the significance of eating well. For people who are interested in the food sector, each of these changes is an excellent resource.

Threats

• Severe competition with bigger internet meal delivery companies: It is challenging for this company to compete with businesses like Just Eat, Deliveroo, and Uber Eats because they have greater resources and established consumer bases.
• A shortage of consumer acknowledgment: As a young business, this company hasn't yet established its brand, which makes it more difficult for the company to attract clients.
• High operational expenses: Because delivery-based services tend to have higher operational costs than other types of services, their profitability may suffer (Trojanowski, 2021).
• Unexpected occurrences: There is always the possibility of unanticipated occurrences like pandemics or changes in the sector, which could result in a decline in demand.
• Technological developments: Customers may want faster and more effective services as a result of technological advancements, and this company may find it challenging to stay up.

Applications of Corporate Social Responsibility

The business is known for offering delivery of food and is currently gaining success in the US due to its commitment to CSR. The company has successfully incorporated a number of CSR strategies that is ideal for the company to maintain its sustainability even within the high competition.

Figure 1: CSR

Firstly, the business has followed a policy related to the use of no plastic and assured its customers for providing all of its food products are produced of biodegradable and recyclable materials (Aryatama, and Raharja, 2021). This is very environmental friendly and produces less pollution for the environment. The company additionally made investments in energy-saving technology, which has assisted it lower its environmental impact.

Second, the business is dedicated to providing nutritious, affordable food that is sourced properly. In order to support the community's economy while offering consumers the opportunity to purchase food that's more nutritious and ethically grown, the company works diligently to make sure that all of its elements come from nearby, certified organic farms. To further assist people in need to get food, the company collaborates with neighborhood non-profits and food banks in the area.

Thirdly, the company's dedication towards deliver customer-oriented services enhances the relationship with the customers. The opinions of the customers are frequently assessed so that the company is capable of delivering better food products. This is beneficial for the customers to share their experiences regarding the consumption of food products of the company. The company also incorporated modern technologies to maintain its CSR.

Figure 2: Benefits of CSR

Finally, the business has devoted itself to assisting the neighborhood. For the purpose to support objectives such as reducing malnutrition, financing medical care, promoting learning, and preserving the environment, the business allocates a percentage of its revenue to nonprofit organizations (Mallah, and Jaaron, 2021). Furthermore, the business often supports neighborhood organizations and teams in addition to organizing a variety of events in the communities in which it conducts the company, like food drives and group clean-ups. Overall, the business is recognized as an excellent example of how a food manufacturing brand may encounter social responsibility. The company is an example of following social responsibility in business thanks to its commitment to the limitations of its influence on the environment. The company maintains its CSR by delivering nutritious food that comes from integrity, and the company invests money into excellent customer service so that can be sustained its position in the market.

Innovation and Creativity in Business

This business provides its clients with a wide selection of tasty treats and is a creative caterer. Their inventive and creative menus, which include freshly prepared meals, snacks, and drinks, seek towards providing consumers with a memorable dining experience. The objective of the business is to ensure that each meal they provide is a special and memorable one. The company offers a unique approach to catering because they emphasize creating personalized menus catered to the specific needs of each of its customers (Distanont, and Khongmalai, 2020). They engage with clients to develop meals that conform to their specifications and are customized for each event. In order to ensure that their food is of the highest standard and taste, the company also uses local and organic products as often as possible.

Figure 3: Innovation and Creativity in Business of Fooditude

When comes to its food options, the company is dedicated to being imaginative and innovative. The company is working diligently so that its customers are more preferred to purchase their food products. This company followed a variety of food processing techniques in order to manufacture more delicious food products such as the roasting and smoking process. The company also experiments a variety of ingredients and flavors to manufacture more mouthwatering delicious food products (Velter, et al. 2020). The company also started to produce a variety of foods such as beverages and cakes which almost seem like homemade food products. This company also considered that its food is composed of the finest ingredients and properly cooked.

Recommendations

The marketing analysis of this company help to know more information regarding its services, strengths, opportunities, weaknesses, and threats. This analysis also helps to know about its competitors and CSR strategies to deliver more environment-friendly catering services to its customers. In this analysis, recommendations have been provided so that by following this, the company can be able to expand its position in the market. This analysis will help this company to compete with larger food manufacturing companies in the UK.

Recommendations

• Create a plan for thorough marketing: This Company requires to establish a marketing plan to attract new customers, promote loyalty, and expand the rate of purchases of customers. To enhance their food catering services, they should utilize a mixture of marketing platforms, including email, print, social, and broadcast media.
• Incorporate mobile applications: This Company should develop mobile applications so that clients can quickly order their preferred meals from their cell phones. These mobile applications help this company to provide more catering services to larger portions of the country. This application will also food catering services more simple.
• Menu Addition: This Company should include more menus based on the pReferences of the customers so that more customers will prefer their services. This will lead to a boost in its revenues.
• Present more discounts and promotions: By offering discounts and promotions, this company will be able to attract more customers. This will be beneficial for their services and this will enhance more customer-oriented services.
• Support more customer service: By focusing on customer-oriented services, this company will be able to acquire more customers. This company will be able to gain the satisfaction level of the customers.

Ace your business assignment with Native Assignment Help! Our expert team ensures precision and clarity in every project, delivering insightful analyses and strategic solutions. Don't let complex business theories hold you back; trust us for top-tier assignments that elevate your academic performance.

Reference list

Journals

Aryatama, M.I. and Raharja, S., 2021. The Effect of Capital Intensity, Corporate Social Responsibility, and Profitability on Tax Avoidance (In Manufacturing Companies Industry of Food & Beverage Sub Sectors Listed on Indonesia Stock Exchange 2015-2020). Diponegoro Journal of Accounting, 10(4).

Distanont, A. and Khongmalai, O., 2020. The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences, 41(1), pp.15-21.

Mallah, M.F. and Jaaron, A.A., 2021. An investigation of the interrelationship between corporate social responsibility and sustainability in manufacturing organisations: an empirical study. International Journal of Business Performance Management, 22(1), pp.15-43.

Namugenyi, C., Nimmagadda, S.L. and Reiners, T., 2019. Design of a SWOT analysis model and its evaluation in diverse digital business ecosystem contexts. Procedia Computer Science, 159, pp.1145-1154.

Putri, M.M., Firmansyah, A. and Labadia, D., 2020. Corporate social responsibility disclosure, good corporate governance, firm value: evidence from Indonesia's food and beverage companies. The Accounting Journal of Binaniaga, 5(2), pp.113-122.

Quezada, L.E., Reinao, E.A., Palominos, P.I. and Oddershede, A.M., 2019. Measuring performance using SWOT analysis and balanced scorecard. Procedia Manufacturing, 39, pp.786-793.

Trojanowski, T.O.M.A.S.Z., 2021. Swot analysis of sustainable marketing mix of food industry enterprises. WSEAS Transactions on Environment and Development, 17, p.997.

Velter, M.G.E., Bitzer, V., Bocken, N.M.P. and Kemp, R., 2020. Sustainable business model innovation: The role of boundary work for multi-stakeholder alignment. Journal of Cleaner Production, 247, p.119497.