Supply chain leadership and logistics are essential elements of the retail sector which ensure the effective delivery of items to customers. Retailers such as Sainsbury are under increasing pressure to innovate in their logistics and supply chain procedures due to changing customer needs, market realities, and technology improvements. This background study examines the motives, difficulties, and goals that underlie the supermarket initiatives to employ innovation to improve its logistics and supply chain management. Intense rivalry, shifting customer tastes, and a quickly evolving e-commerce scene are the hallmarks of the UK retail industry (Qian and Papadonikolaki, 2021). More than ever, logistics and supply chain management must be timely, economical, and sustainable. One of the largest retailers in the UK, Sainsbury, understands how important effective supply chain management and logistics are to maintaining its competitive advantage and guaranteeing customer happiness.
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Multiple variables drive the need for innovation in the management of supply chains and logistics. Firstly, operational improvements are required to meet the increasing demands of customers for delivery solutions that are quicker and more dependable. Sainsbury understands that meeting consumer expectations and fostering loyalty requires prompt delivery, actual time tracking of orders, and personalised services. The demand for supply chain resilience is highlighted by global supply chain complexity and interruptions like the COVID-19 pandemic. Sainsbury is eager to use innovative methods that improve transparency and flexibility with the goal to lessen the effects of unanticipated catastrophes (Sabahi and Parast, 2020). Supply chain and logistical operations have been completely transformed by the advent of cutting edge technology like artificial intelligence, big data analytics, and the Internet of Things (IoT). Sainsbury has seen first how these technologies may improve efficiency in operations, cut time to market, and improve the management of inventory.
Businesses and consumers alike now place a high priority on sustainability. To integrate its logistics and chain strategies alongside environmental sustainability goals, Sainsbury is looking intently into sustainable packaging options, efficient shipping routes, as well as decreased carbon emissions. Sainsbury is dedicated to flexibility in order to keep its edge in the retail sector (Menon and Jain, 2021). The organisation is trying to better place itself by adopting creating technology, keeping an eye on industry trends, and comprehending changing consumer expectations.
The path to innovation in logistical and supply chain management wasn't devoid challenges though. Sainsbury acknowledges that updating current procedures and introducing new technology may be expensive. When it comes to allocating resources, smaller merchants can encounter even more challenges, which could result in disparities in the market. Furthermore, there is an increased danger of cybersecurity risks as technological advances become more prevalent. Ransomware attacks, data breaches, and other cyber disasters can cause operational disruptions and damage to a company's brand. Strong security precautions must be continuously invested in in order to protect against these attacks (Orlando, et. al. 2022). Vulnerability is caused by the shift towards operations that depend increasingly on technology. Supply chain and logistical activities might be disrupted by system failures, connection problems, or technology breakdowns. As a result, alternate strategies and contingencies must be developed, which can be complicated and expensive.
Aims and objectives
Aim
To analyse the success story of Sainsbury with regards to innovation in logistic and supply chain.
Objective
To develop an understanding relating to the concept of innovation, logistics and supply chain.
To evaluate the steps and strategies adopted by Sainsbury with regards to innovating in field of logistic and supply chain.
To examine the benefits and drawbacks of innovating with logistic and supply chain management.
To recommend some of the suggestion for improving the logistic and supply chain.
Research questions
What is the concept of innovation, logistic and supply chain?
What steps are taken by Sainsbury for innovating in supply chain and logistics?
What are the benefits and drawback of bringing innovation in supply chain and logistic?
What are some of the recommendation for improving innovation in business?
Rationale of the study
There is intense competition in the retail sector as many companies battle for market share. Sainsbury, a well-known retail behemoth, competes fiercely in its industry. The knowledge that technological advancement throughout logistics and supply chain oversight is necessary for Sainsbury to preserve and improve its competitive edge serves as the key driving force behind this study. The business may increase operational effectiveness, save expenses, and stand out in a congested market by adopting innovation (Liamputtong, 2020). Thus, the goal of this study is to investigate how innovation might play a key role in obtaining a competitive advantage within the retail sector. When it involves retail services, customers of today have higher standards. They want individualised shopping experiences, real-time tracking of orders, and delivery services that are quicker and more reliable. In order to maintain consumer loyalty and fulfil changing demands, Sainsbury's supply chain and logistics need to remain innovative. Understanding ways innovation may play a key role in achieving and even exceeding these customer goals serves as the justification of this study.
The COVID-19 outbreak and other recent international events have demonstrated the fragility of global supply systems are. Unexpected interruptions can have a large impact, leading to shortages and delays. Sainsbury's method for addressing these obstacles involves implementing innovative strategies in supply chain management and logistics to improve the resilience of the supply chain. The goal of this study is to take a look at the way innovation helps to supply chain robustness as well as resilience. The introduction of cutting-edge technology, including as AI, big data analytics, as well as the Internet of Things (IoT), offers until unseen possibilities for supply chain and logistics optimization (Gurtu and Johny, 2019). Sainsbury is aware of how these innovations might boost productivity and responsiveness. With an explanation based on the goal of technical quality, this research aims to investigate how these advancements in technology are currently integrated into the supply chain of the business.
Today a major consideration in corporate operations is sustainability. Like a lot of other companies, Sainsbury is committed to coordinating its logistics and supply chain practices with environmental objectives. This study's justification goes beyond examining the ways in which advancements within supply chain management and logistics support sustainability goals. This entails lowering carbon emissions, using recyclable packaging, and optimizing travel to lessen the company's ecological footprint.
Significance of the study
This study's potential to improve Sainsbury Retail's operational effectiveness is one of its primary contributions. The results of this study and insights can help the business improve its supply chain and logistics processes, that will help it minimize waste, cut time to market, simplify operations, and manage inventories effectively. Better resource allocation, cost reductions, and eventually higher profitability can result from this (Adivar, et. al. 2019). A key component of the study's importance is Sainsbury's dedication to fulfilling and exceeding customer standards. The research enhances the company's capacity to uphold and cultivate client loyalty by examining the ways in which technology in logistics control might augment consumer pleasure. Customer satisfaction increases the likelihood of recurring business and ambassadors for the company, which benefits Sainsbury's market position.
Dissertation structure
Chapter 1: Introduction
This is the first chapter of the dissertation which includes providing the overview of the research topic and the objectives of the study. It includes the rationale for selection of the research topic and the significance within the current world. Along with this it also includes the dissertation structure.
Chapter 2: Literature review
It is the second chapter of the dissertation which outlines the views and opinion of different authors relating to the research topic. It includes critical analysis of the topic of the research by different authors and scholar.
Chapter 3: Research methods
The research methodology chapter includes the various methods selected for the completion of the study. It includes the data analysis technique and philosophy and approaches which are used for the successful attainment of the aim and objective of the study.
Chapter 4: Data analysis
The next chapter includes data analysis which outline the evaluation of the data being gathered for the accomplishment of the aim and objective of the study. It includes the use of thematic analysis or the SPSS for evaluation of the data.
Chapter 5: Conclusion and Recommendations
This is the last chapter of the dissertation which summarizes the findings of the whole study. It generally includes providing recommendation as well for the improvement of this study.
Chapter 2: Literature Review
Introduction
A literature review constitutes a systematic along with critical examination of current studies and academic papers on a particular subject or subject. It entails finding, evaluating, and synthesising pertinent scholarly materials in order to offer an in-depth understanding of the state of knowledge as it is now. Through recognising of gaps, trends, and important results, literature reviews assist researchers and academics in expanding on previous work, gaining fresh perspectives, and advancing the comprehension of a particular field of study. They provide a contextual framework for new research endeavours and are a crucial basis for structuring questions for study, theories, and procedures.
Logistics and the management of supply chains are still crucial components of corporate operations, influencing the effectiveness and efficacy of the flow of products from producers to consumers. In the dynamic and fiercely competitive worldwide marketplace of today, supply chain management and logistics innovation are critical. This literature review dives under the complex realm of supply chain administration and innovative logistics, attempting to examine all the facets of this vital undertaking. Businesses look to technology as a catalyst that could assist them achieve their goals of increased satisfaction with clients, lower expenses, efficiency, and sustainability. They seek to establish an edge over their competitors and increase their market presence by embracing sustainable practices, optimizing supply chain operations, adopting novel technologies, and pursuing innovative partnerships.
Concept of innovation, logistics and supply chain
In accordance with the views of Hahn (2020) the retail business relies heavily on innovation, administrative tasks, and logistics management, all of that are essential to its sustainable future. The development and flexibility of the retail sector are mostly due to technology. It includes an extensive range of tasks, including as creating new products as well as implementing cutting-edge technology and commercial strategies. Innovation in the retail industry may have a big impact. For example, the emergence of online retailers has increased the consumer base that shops serve and generated new sources of income. But innovation has two sides: although it might provide benefits over rivals, it can also provide difficulties. Retailers, particularly those that are smaller, are forced to make ongoing investments and adjustments due to the quick rate of advancements in technology. Nevertheless, Ageron et. al. (2020) said that innovation may alter supply chain activities. Supply chains today have more tracking and visibility because to the adoption of modern technologies like blockchain along with the Internet of Things (IoT). Retailers can track product flow and cut down on inefficiency with the help of these innovations, which will eventually benefit customers by saving money and providing better service. On the other hand, innovation might result in weaknesses. IoT integration of devices exposes the supply chain towards cybersecurity risks, and although while blockchain technology is secure, its deployment requires resources and specific expertise.
Sabahi and Parast (2020) defined in the retail sector, technology is a dynamic and revolutionary force in the management of supply chains and logistics. Its benefits are unambiguous: it makes it feasible to track items in real time, optimises the amount of stock, and increases forecasts of demand. These advantages result in higher satisfaction among clients, lower costs, and more efficient operations. However, Afraz et. al. (2021) argued that Adoption of technology is not without challenges though. The financial resources of a shop may be strained by the substantial costs needed for the implementation and upkeep of technological systems. Moreover, constant training and adjustment are required due to the always changing tech landscape, which may cause problems throughout the transitional periods. Furthermore, a dependence on technology can lead to dependence, which exposes shops to hacking attacks or system breakdowns. These vulnerabilities carry a high risk since they can cause supply chain disruptions and risk sensitive data if there is a disturbance in the computer network. Retailers have to weigh the possible advantages associated with technology against the expenses and hazards concerned, putting a special emphasis on the importance of strong cybersecurity protections and backup plans.
Copacino, (2019) stated that a further essential aspect of the retail sector is logistics, which deals with the transportation and administration of goods between suppliers to customers. It is essential to making sure that goods arrive at the appropriate location at the right moment. There are several benefits to effective logistics, such as shorter lead times, less holding costs for inventories, and more customer satisfaction. In addition, logistics has both benefited and suffered from the globalisation of supply networks. Retailers may access a global network of suppliers, providing access to a wide range of goods and cutting expenses. On the contradictory note, Orlando, et. al. (2022) defined that due to the impact of online retailers such as Amazon, there are now demands that are higher than ever for quick delivery. The requirement for delivery on the same or next day puts a great deal of strain on logistical networks, raising expenses and raising concerns about the environment. Depending on far-off suppliers can increase logistical sophistication and make them more susceptible to disruptions from things like catastrophic storms or geopolitical emergencies. Supply shortages caused on by these interruptions may have an adverse effect on consumers and retailers.
Wamba and Queiroz, (2022) defined the retail industry's supply chain facilitates the seamless flow of goods by linking multiple parties, including producers, distributors, and retail. A supply chain that is optimized may lower expenses, improve customer happiness, and streamline processes. In the supply chains they operate in, retailers frequently try to strike a compromise between sustainability and cost-efficiency. Although supply chain activities that are cost-effective have a favourable impact on profitability, they may not align with sustainability objectives. Critically speaking, logistics sustainability is a challenging task. Bringing ecologically friendly practices into effect might mean big upfront costs and changing relationships with suppliers. However, Wong, et. al. (2020) argued that it can be dangerous to concentrate the supply chains in certain areas or partner with a small number of important suppliers. Vulnerabilities have been made public by disruptions like the COVID-19 epidemic, which has caused delay and shortages. These risks may be reduced by implementing agile supply chain techniques and diversification the suppliers’ source. Retailers need to change to be competing as customer demand for transparent and environmentally friendly goods rises.
For retailers, it is essential to handle the human component of managing their supply chains and transportation. For these activities to have been successful and efficient, a trained and inspired crew is necessary. Nonetheless, Paciarotti and Torregiani (2021) defined that labour shortages are a common occurrence for retailers, particularly during periods of high activity or unexpected spikes in demand, which can put a pressure on their supply chains and logistical capabilities. This might thus result in unhappy customers and postponed delivery. Retailers need to provide competitive pay and good conditions for employees in order to draw in and keep the staff members needed for efficient operations. Although this has the potential to improve worker happiness and output, it also raises operating expenses. Furthermore, shops risk serious repercussions if they neglect to maintain proper labour practices. Low pay, unfavourable circumstances at work, and labour exploitation are examples of unethical labour practices that can cause reputational harm, public protest, and even legal repercussions. Thus, in order to preserve their standing as trustworthy and promote environmentally friendly manufacturing practices, retailers need to find a balance between addressing the related expenses and ethical obligations and keeping a trained and engaged staff.
Steps and strategies adopted by retail industry with regards to innovating in field of logistic and supply chain
Haiyun, et. al. (2021) assessed innovation in the management of supply chains and logistics has been steadily increasing in the retail sector in an effort to boost client satisfaction, save expenses, and increase efficiency. Using cutting edge technology is a big step towards improving logistics and supply chains within the retail industry. Retailers are employing big data analysis, AI, and the Internet of Things (IoT) more and more to manage inventory in real time, improve accessibility, and predict demand. A far more responsive supply chain, quicker turnaround times, and better inventory management are just a few benefits of these advancements. But putting such technology into place and keeping them up to date may be expensive, particularly for smaller companies. On the critical note, Koh, et. al. (2020) said that excessive dependence on technology can result in vulnerabilities that might interrupt supply chain operations, including risks related to cybersecurity, hacking of information, and failures of the system.
Abdalla and Nakagawa (2021) stated that adopting omnichannel retailing is another crucial tactic. Retailers are broadening the reach of their sales channels beyond physical storefronts to encompass social media, smartphone applications, and e-commerce sites. Customers now have additional purchasing options thanks to this strategy, which additionally renders it possible to seamlessly combine online and face-to-face interactions. However, Hofmann, et. al. (2019) argued that there are logistical difficulties with omnichannel retailing. A complex supply chain and logistics system is needed to manage inventory and order fulfilment across several channels. Retailers need to maintain identical prices and excellent client service while avoiding overstocking and stockouts by effectively handling their inventory. Logistics can become strained and operating expenses may rise as the result of the complexity of omnichannel operations.
Min, et. al. (2019) defined retailers are reducing the environmental impact they have as a result of sustainability measures that are gaining popularity in the sector. Reducing consumption of energy, changing to environmentally friendly packaging, and streamlining transportation routes are some strategies. Customers that care about the environment will respond favourably to these campaigns, which may also improve a retailer's image. However, Bag, et. al. (2023) argued that achieving sustainability may not always be easy. Adopting sustainable practises might require large upfront costs, such modernising fleets of vehicles or doing environmentally friendly facility upgrades. Although these expenses have long-term benefits, they may have an immediate negative impact on a retailer's earnings. Furthermore, the sustainability of supply chains demands openness and responsibility, both of which may be challenging, particularly when working with intricate international supplier networks.
Gurtu and Johny (2019) examined contemporary supply chain management and logistics require partnerships and teamwork. Retailers have stepped up their interactions with vendors, logistics providers, as well as other competitors in an effort to reduce costs, simplify procedures, and guarantee the delivery of goods on time. Improved projections of demand, more effective inventory management, and more overall supply chain transparency may all result from collaborative partnerships. On the critical note, Qian and Papadonikolaki (2021) said that there are dangers involved with working together. Retailers have to pick their partners wisely since each partner's reliability and efficiency may have a big impact on the supply chain's success. Changes to the supply chain may result from disputes with partners, insufficient interaction, or mismatch of aims.
Meherishi, et. al. (2019) defined retailers are also investigating ways automation and robots may improve their logistics and supply chains. Automation may be used for many different tasks, like handling inventory, picking orders in warehouses, and even final-mile delivery using robots or self-driving vehicles. These developments might result in a large drop in labour expenses and an improvement in efficiency in operations. However, the sector may see a loss of jobs for human workers as a result of technology. With the goal to provide displaced workers with options for training and readmission into the workforce, retailers have to carefully handle this transition. Furthermore, automation systems might need a large initial investment, which not all retailers especially small ones may be able to afford.
Dovbischuk, (2022) mentioned in their study that a further essential strategy is to put lean supply chain principles into practice. Minimizing waste, streamlining procedures, and cutting back on superfluous inventory were all part of lean concepts. Businesses may increase cost-effectiveness and response to client demand by optimizing their procedures. However, it might be difficult to create a lean supply chain. Retailers could run into opposition to change, need to retrain staff members extensively, and run across opposition from suppliers who would have to modify their procedures. It's essential to strike the right equilibrium between lean procedures while maintaining enough of a buffer to minimize unexpected interruptions. Retailers can profit from and have possibilities presented by integrating technology, omnichannel sales, initiatives to promote sustainability, partnerships and cooperation, robotics, and lean logistics practises. Nevertheless, Lagorio, et. al. (2022) argued that each of these approaches also comes with a unique set of difficulties along with potential drawbacks, like high initial costs, risks, job relocation, and difficult implementation procedures. To find the best solutions and balance creativity and risk control throughout their supply chain and logistics operations, merchants should thoroughly analyse their unique requirements and conditions.
Benefits and drawbacks of innovating with logistic and supply chain management
Afraz, et. al. (2021) examined a key element for achievement in today's changing corporate climate is innovation in the areas of supply chain management and logistics. Modern technologies such as RFID and Internet of Things (IoT) enable advances in supply chain management and logistics that result in significant boosts to efficiency. These advances make it possible to manage and monitor assets and inventories in real time, which streamlines processes & reduces expensive inefficiencies. The efficacy benefits that ensue boost productivity and eventually lead to higher profit in operations related to logistics and supply chains. However, Paciarotti and Torregiani (2021) argued that the large initial outlay required for innovation in the areas of logistics as well as supply chain management is one of its main disadvantages. The development of systems for automation, the supply chain reorganization, and the adoption of cutting-edge technology frequently call for large financial investments. Smaller companies may be especially hard hit by this expense, which may lead to disparities in the market as they find it difficult to allocate the resources needed for development.
Cahyono, et. al. (2023) examined with machine learning, statistical analysis of data, and AI-driven optimization, innovations have the potential to significantly lower operating expenses. These developments lead to improved route planning, more effective utilisation of resources, and decreased waste in logistics and supply chain activities. Through affordable prices, improved cost-effectiveness, and eventually higher profit margins, these cuts in expenses help organizations function financially and remain relevant in the marketplace. Nevertheless, Qian and Papadonikolaki (2021) said that the increasing integration of digital technology in the management of supply chains and logistics has led to an increased vulnerability to cybersecurity risks. Significant dangers exist regarding ransomware attacks, data breaches, and various other digital disasters that might interrupt operations and harm a company's brand. It is essential to constantly make investments in strong cybersecurity measures in order to protect from these attacks. In a world that is becoming more digital, safeguarding vital company processes and upholding partners' and consumers' confidence are contingent upon a persistent dedication to security.
Abdalla and Nakagawa (2021) examined improving supply chain responsiveness, precise order monitoring, and on-time delivery all contribute to a better overall consumer experience. Long-term commitment is bolstered by satisfied customers, who not only are more inclined to make repeat purchases but also act as brand ambassadors. Is addition to strengthening connections, this customer-centric strategy helps companies prosper in a cutthroat industry where outstanding client service and dependability are highly sought after. On the other hand, Gurtu and Johny (2019) argued that despite all of its advantages, an excessive reliance on tech may give rise to weaknesses in supply chain management and logistics. These vital functions might be interrupted by technical fails, system outages, or connection problems. Businesses must set up reliable backup strategies and alternatives so as to reduce these risks. This calls for thorough preparation and substantial time and resource commitments. In today's tech-dependent corporate environment, maintaining the continuity and reliability of supply chain and logistics operations is crucial, even if developing these protections can be challenging and costly.
Haiyun, et. al. (2021) stated that companies may drastically lessen their environmental impact by adopting sustainable packaging options, cutting carbon dioxide emissions, and optimising transportation routes. These ecological programmes coincide with customers' increasing awareness of the environment, which increases their inclination to back firms that practise environmental responsibility. As a result, these initiatives not only improve an organization's reputation but also have a good impact on its brand image, showcasing a dedication to environmental responsibility and creating an increasingly ecologically sound and sustainable future. On the contradictory note, Orlando, et. al. (2022) said that Automation and innovation may lead to job displacement. Technology can lead to job losses or necessitate considerable employee training and reskilling when it replaces conventional work. Businesses must handle this shift well in order to lessen the negative social and economic effects of job displacement. Companies must take into account the needs of their employees, provide retraining chances, and give assistance throughout this transitional period. Enterprises may enhance their operational efficiency and nurture a more optimistic and steady workplace by guaranteeing a seamless and equitable transition to these technology advancements.
According to the views of Wong, et. al. (2020) innovation is a driving force behind obtaining an edge in the marketplace. Businesses are better positioned when they proactively accept and adjust to new technology, changing customer needs, and altering market dynamics. Their capacity to adapt allows them to stay powerful and persistent in the market while reacting quickly to disturbances. Remaining at the cutting-edge of innovation allows organizations to safeguard their position in increasingly fiercely competitive and dynamic business scenery, beat rivals, and better serve the ever-changing requirements of their consumers. On the other hand, Cahyono, et. al. (2023) said that adopting cutting edge supply chain and logistics techniques is frequently difficult and complex, requiring significant adjustments to present procedures and processes. Employee, supplier, or partner reluctance to alteration might obstruct the smooth implementation of these advances. Fears about losing one's work, a lack of experience with cutting-edge technology, or an aversion to altering established routines can all contribute to this kind of resistance. These obstacles may cause the execution process to lag and prevent the anticipated advantages from materialising. To get above these obstacles and guarantee a seamless shift to cutting-edge logistical and supply-chain techniques, businesses need to make investments in training initiatives, change administration tactics, and effective communication.
Dovbischuk, (2022) examined innovation might inadvertently expose suppliers to unknown hazards despite attempts to boost supply chain resilience. Global supply networks, for example, could be more susceptible to disruptive influences like hurricanes or geopolitical crises. The movement of products can be disrupted by factors like trade disputes, political unrest, or problems associated with climate change, which can cause delays and shortage. Businesses need to diversify their supply base, implement strong risk management techniques, and enhance their capacity to respond quickly to changing conditions in order to mitigate these new risks. To keep operations steady and ongoing in spite of new obstacles, risk in the supply chain mitigation and creativity must be balanced. Recognising the possible downsides is crucial. These include the possibility for increased risk in the supply chain, high expenses for worker relocation, cybersecurity threats, technology dependence, and complicated operational procedures. Companies must carefully weigh the benefits and drawbacks, then devise plans to maximise the positive effects of innovation while minimizing the dangers that come with it. Achieving longevity in the quickly changing business environment of today requires striking a balance between these factors.
Conclusion
In conclusion, innovation drives long-term viability which resonates with customers' increasing eco-consciousness, and results in significant cost savings, increased satisfaction among consumers, and productivity gains. Furthermore, it increases market competitiveness by enabling companies to adjust to new technology and changing customer needs. However, impediments remain in the shape of exorbitant implementation expenses, cybersecurity weaknesses, technology reliance, worker relocation, intricate process steps, and the advent of new logistics hazards. Due to this complexity, a balanced strategy involving meticulous preparation and investment in minimising risks is required.
Businesses must proceed cautiously in this area, weighing the benefits and drawbacks in the context of their particular objectives and situation. Striking an appropriate equilibrium between adopting new technology and protecting against possible hazards is crucial for effective innovation within the areas of supply chain management and logistics, which will ultimately drive their competitive advantage as well as long-term viability in a constantly changing global economy.
Chapter 3: Research Methodology
Introduction
Research methods are defined as the elements which are used to complete the study and attain the objectives of the research. It is very necessary for the researcher that they effectively select appropriate research methods so that the objectives of the study can be attained well. The current chapter will outline the various methods used by the researcher to analyse the success story of Sainsbury's supply chain management. This chapter will assist in getting the overview of the research methods and philosophy along with the data analysis techniques being used for he accomplishment of the aim and objectives of the study.
Research type
The type of research is referred to as the way within which the work is accomplished. This is very necessary for the researcher to select the research type efficiently and effectively. The researcher must select the appropriate method so that the objectives of the study can be attained properly. In general, there are two different types which can be used that is qualitative and quantitative research (Lê and Schmid, 2022). The former relates to the study which includes only non-numeric information so that the attributes relating to the study can be analysed and objectives can be attained well. On the other side, the latter involves using numeric information, facts and figures for the effective working of the study and attainment of the objective of the study. With regards to the analysis of the success story of Sainsbury concerning innovation in logistics and supply chain, the use of qualitative study will be included. This is about the fact that the use of attributes and non-numeric information relating to the study will be assisting the researcher in analysing the success story of the company and trying to attain the objectives of the study.
Research approach
The approach of research is referred to as the various methods which are used in selecting the research methods appropriately. For the study to be successful effective research methods must be selected. For selecting the appropriate methods, there are two different types of approaches which can be used that is the inductive and deductive approaches. The inductive is that one which focuses on setting up aims and objectives relating to the study and working on it. On the other side, the deductive approach includes setting up of hypothesis and then working on proving the hypothesis correct (McGill and et.al., 2021). In the current study, which is an analysis of innovation in the logistics and supply chain of Sainsbury, the use of inductive approach is used. The reason for the selection of this approach is that it will provide a base for the researcher to work efficiently on proving the objectives correct. This approach is very necessary as it will guide the researcher to work efficiently and attain the objectives correctly.
Research philosophy
Philosophy of research is defined as the beliefs and values which underlie the selection of any of the research methods. There are different types of methods of research which can be used. Hence, for this, it is very necessary for the researcher that they select the methods appropriately so that objectives can be attained. Interpretivism and positivism are the two philosophies from which researchers can select any for the study. Interpretivism is the one which focuses on working on the aim and objectives set (Camacho and et.al., 2020). Whereas, positivism is the one which focuses on gathering factual information relating to the research topic and proving the hypothesis correct. To complete the study on the innovation within the supply chain and logistics of Sainsbury, the use of an inductive approach is used. The reason underlying the fact is that this type of philosophy is more appropriate in the case of qualitative study and it will assist the researcher in attaining the objectives in a better way.
Data collection
For the successful completion of the study, effective data must be used in the study. This is about the fact that when the data selected for the study will not be appropriate then it will be affecting the efficiency of the study. The data can be gathered from two different sources that are primary and secondary. The primary source is the one wherein first-hand information is gathered directly from the participant. On the other side, the secondary source of the information includes gathering older data and information relating to the study. To complete the study on the success story of Sainsbury about innovation in supply chain and logistics, the use of secondary sources of data is undertaken (Bougie and Sekaran, 2019). The reason for the selection of a secondary source of data for gathering information is that it will provide already-used data and it will be more reliable and helpful in gathering data. This data is gathered with the help of books, journals, articles and other scholarly writings relating to the research topic. Also, the use of a secondary source of information is helpful for the successful completion of the study as it will provide more authentic and accurate information relating to the topic area.
Data analysis
After gathering the appropriate data it is very necessary for the researcher that they effectively use the data to attain the research objectives. It is very necessary for the researcher that they effectively undertake the use of proper analysis tools so that the work can be managed in a better and effective way. For evaluating the data, the researcher can use two different methods that are thematic and use SPSS. The thematic method of evaluating the data includes making themes out of objectives and then doing an in-depth analysis of the study. On the other hand, SPSS is a statistical software which assists the researcher in evaluating the numeric data by using different statistical techniques (Liamputtong, 2020). To evaluate the success story of Sainsbury about the supply chain and logistics use of thematic analysis is used. This is particularly used by the researcher as it assists the researcher in evaluating the different objectives in-depth and also helps in developing wider knowledge relating to the research topic.
Research limitation
With the help of the study, it is clear that the research needs to be conducted well. This is about the fact that when a study is conducted then there are many different limitation which affects the working and successful completion of the study. The major limitation faced by the researcher while conducting the study was limited time. The timeframe provided for working and completing the study is very limited. This limited time affected the completion of the study but the researcher with the help of good time management skills managed to complete the study well on time (Harris and et.al., 2019). This is particularly necessary because when the study will be completed timely then there will be some time to recheck the study and this will provide a base to the researcher in accomplishing the objectives well. Along with this another limitation of working on the study was that the budget provided was also very less for the study. But with good allocation skills, the researcher tried to manage the limited finance and allocated well in every activity of the research.
Ethical consideration
For the study to be successful, all the work must be done ethically. This is about the fact that when the work is done ethically then it will create a much better result. The major ethical aspect to be considered within the secondary study is to ensure that all the data selected for the study is not too old. The reason underlying the fact is that using too old data will not be providing the actual outcome and the study will not be good. In addition to this, another ethical aspect to be followed and used by the researcher is to use data from copyright sources only. The use of copyright sources helps make the study much more authentic because the use of copyright sources implies that the study is authentic and is using the appropriate data which helps attain the objectives of the business. Along with this, it is also ensured by the researcher that there is proper confidentiality is being maintained by them. This is essential as many a time the researcher uses some data which need not be disclosed. Hence, concerning this, the researcher has maintained confidentiality with the data and the outcome of the study.
Reliability and validity
For the study to be successful the study must include all the reliable and valid steps and data. The reason underlying this fact is that when the study will not be using reliable sources then it will be affecting the efficiency of the study and the intended outcome will not be generated. To manage the reliability of the data, the researcher has ensured that they have used only the sources which are having copyright. These copyright sources are the one which outlines that all the data used within the article is correct and authentic (Vaughn and Jacquez, 2020). Further proper references are being provided within the study to make it more accurate and reliable. In addition to this, all the latest data has been used within the study as it will be providing a good set of data for evaluating the research topic well. For this, the researcher has selected and used the data after 2019 only and not beyond that. All the latest data is used for the study as in case the researcher undertakes the use of older data then it might be possible that it does not provide a clear view of the research problem.
Conclusion
In the end, it is concluded that making use of appropriate research methods is very important for the study to become successful. The effective use of research methods assists the researcher in conducting the study well and attaining all the objectives in an intended manner. The above research methods section highlighted that the use of secondary sources is good for the study to be completed well. Also, the use of thematic analysis helped complete the study well and attain the objectives in a better way.
Chapter 4: Data Analysis And Findings
Theme 1- Understanding relating to innovation, logistics and supply chain
In the views of Adivar, Hüseyino?lu and Christopher (2019) Innovation is defined as bringing in something new so that it attracts a large number of consumers for the product and services. For working within a competitive environment companies must innovate effectively. This is necessary as continuous innovation will be helping the company in developing and modifying the product and services to the requirement of consumers. This is very necessary as it will help the company in knowing what the consumer is requiring and with regards to this, changes can be made. To remain active in the highly competitive market the company must try to innovate time-to-time. This is very necessary because there are many different changes taking place in the external environment and the requirement of the consumers. Hence, they need to research continuously within the external market and try to implement these changes effectively within the business.
Further logistics, is defined as the management of the supply chain and the transportation for delivering goods from one place to another. This is very necessary for the company they effectively manage the logistics so that proper material can be provided to the consumers on time. This logistics includes different features like storing the material, packaging, distribution, delivering the goods and many other different steps. All these aspects are very essential for the researcher in managing the work effectively (Subramanian and et.al., 2020). Concerning Sainsbury, the company is focusing on the management of logistics effectively. This is a very necessary reason that without the use of effective logistics, the company cannot operate effectively. These logistics assist Sainsbury in managing the work in a better and more effective manner and try to attain the objectives of the company effectively.
In accordance with Subramanian, Chaudhuri and Kay?kc?, (2020), supply chain management is very important for the company to manage production effectively. The SCM is a concept which includes managing the flow of goods and services that involves the process of transforming the raw materials within the finished goods. For companies to work effectively they must manage their supply properly and effectively so that the work can be managed well and it will assist the company in improving the working efficiency of the business. A good supply chain will help the company in managing the work and try to attain the objectives of the business. This supply chain will be providing a base for the company for ordering the material and try to improve it so that production can be done properly and try to improve the performance further.
In the views of Liu, (2023) stated that regarding supply chain management, Sainsbury is working effectively to improve the working efficiency of the company. The reason underlying the fact is that it provides a base for the company for improving the management of material in the company and try to produce the finished goods well. This supply chain management is important for Sainsbury as it helps the company in reducing operating costs. The reason underlying this fact is that effective supply chain management will be assisting Sainsbury in managing the work in a better and more effective way. Also, this will be helping the company in managing all the operational activity on time and this assist in reducing the cost of the company in a better and more effective way. This is very necessary for the reason that when the work will be managed on time then it will be attracting large number of consumers. thus, as a result of this the working efficiency will be improved and consumer will be liking the product and services of the company.
Theme 2- Steps and strategies used by Sainsbury for innovation in supply chain and logistics
With regards to Sainsbury, the company is complying with innovation within the supply chain and logistics in a better and more effective way. The reason underlying this fact is that when the working will be made by the supply chain then this will help the company in effectively making the strategies in a much more effective way (Fernie, 2023). Also, compliance with effective supply chain management will be helping the company in managing all the supplies appropriately. This is particularly for the reason that it will help the company in managing all the raw materials till they are converted into finished goods. Sainsbury is continuously working in the direction of managing the supply chain effectively and will assist in developing the chain in a better and more effective manner.
The supply chain is also of importance for Sainsbury as it will provide a base for the company for taking effective decisions. The company is complying with effective supply chain management so that the work can be managed properly and effectively. This effective supply chain management and good logistics will be helping the company in managing and transporting the goods from one place to another. In case this process will be followed correctly then this will be helping the company in managing all the resources and supplies correctly. This is very necessary for Sainsbury that they effectively manage all the raw materials so that the work can be measured properly and effectively.
Sainsbury is a company which is continuously working on effectively managing the supply chain. This is focused by the company as they know the importance of managing the supply chain and this will help the company in managing and improving its performance. The company brings the material from over 70 countries and the major criteria for selecting the supplier is the quality of the product. The company focuses on the quality of its products and as a result of this, the finished good is of superior quality. Along with this the company has also invested in British farming and as a result of this, they get all the organic and good quality products which makes the final product of superior quality. Furthermore, concerning logistics, the company is 24/7 delivering different products and services which they provide to the consumer (Furstenau and et.al., 2022). These services include delivering fresh foods, general merchandising and groceries from the suppliers to the ultimate consumers. For this, the company is undertaking the help of Argo’s unique hub and also spoke logistics for providing the material to the related place.
The company was facing many different challenges in supply chain management and logistics. Hence, this affected the working of the company and as a result of this efficiency of the business was affected. This resulted in a reduction in the working efficiency of the business and also the sales declined as there was no delivery of goods on time. This in turn affected the working capability of the company. The company was facing the issue of handling a large volume of data relating to supply. The company was not in a position to handle the real-time data access and their connection with the different databases relating to logistics and supply chain.
To overcome the issue relating to data management, the company focused on selecting Confluent which is the latest source of data management. This is a type of software which assist the company in managing the data and trying to be the backbone for digital transformation. This software provided the company with a pipeline relating to real-time data. This software also assists Sainsbury in managing the stock and allows the company to set an event trigger. This event trigger is a concept wherein as any particular thing happens then automatically the order is provided (Sainsbury’s Revolutionises Its Supply Chain with Real-Time Data Streaming from Confluent, 2022). For instance, the company has set the target that as the stock reaches 100 then automatically the reorder must be placed. Thus, as the event of stock reaching 100 comes the triggers take place then automatically the stock is reordered. Hence, this was the concept of event trigger concept being attached to the Confluent and it is very assistive to Sainsbury in managing the work in a better and more effective manner.
Further for improving the efficiency of supply chain management, Sainsbury is focusing on compliance with the Blue Yonder. Blue Yonder is an end-to-end platform of the supply chain which undertakes the use of an AI-powered platform. The benefit of using Blue Yonder is that it includes new capabilities for the working of the company and managing the supply chain. The Blue Yonder will include effective demand forecasting, works on replenishing the stocks, range management, warehouse management, space management, digital control tower, yard management and many different types of different services are provided (Cuthbertson, Rusanen and Paavola eds., 2023). Thus, the use of this software is assistive to the company in managing the supply effectively and efficiently. This software helps the company in managing the work in such a manner that it assists in managing the supply chain in such a manner there is always some stock being left within the company. This is very necessary for Sainsbury they must try to manage the supply chain so that any consumer is not left out and always there is some stock within the company.
Thus, the company is taking measures in order to improve logistics and supply chain management. The reason underlying the fact is that when the supply chain will be managed properly then it will be providing better work to the company. This is pertaining to the fact that effective management of supply results in having stock within the company which can be used in times of emergency (Menon and Jain, 2021). Thus, as a result of this the company is in a position to always cater to the needs of the consumer and no consumer will be having their need unsatisfied. Also, good supply chain management helps Sainsbury in managing the work in an effective way and plan for the future working in an efficient manner.
Theme 3- Evaluating benefits and drawbacks of innovating within supply chain and logistics
With the evaluation of the secondary research it is evident that innovating within the supply chain is very necessary. This is particularly necessary because continuous innovation provide a base for the effective management and improvement of the business. The competition within the external environment is increasing continuously and as a result of this it is mandatory for the company to effectively innovate. In case companies will not be bringing new things within the market then consumers will not like it. Thus as a result of this innovation is very crucial for the success of the company.
In the views of Liu, Fan and Shao, (2021) the major benefit of implementing the innovation within the supply chain and logistics is that it results in lowering the cost. This is particularly because of the reason that when some innovation is brought within the supply chain then it results in improvement of the process. This as a result of this the overall cost of the company will reduce. This is particularly because of the reason that when the supply chain will be affective than the whole process of production will be efficient. This it will result in effective attainment of the objectives of the company and as a result of this the overall cost of the company will be minimised. With respect to Sainsbury the company has a very sound Research and Development Department which continuously researches in order to innovate the new product and services and the supply chain. There are many new changes taking place within the supply chain and it needs to be implemented within the company. Hence, the research and development of the company is continuously working on analysing these changes and try to implement them within the company effectively.
On the contradictory note Sabahi and Parast, (2020) argued that the major limitation of implementing effective innovation within the field of supply chain is complexity. This is particularly because of the reason that currently the companies operating at the global level and searching for the innovation is very tough. Thus, it is very complex for the company to effectively innovative within the field of retail. With regards to Sainsbury it is evident that the company is effectively managing the supply chain. But they major issue which Sainsbury facing is managing the complexity of the innovation. This is particularly because of the reason that a lot of research needs to be done in order to implement any of the innovation. Thus, as a result of this it is very complex for Sainsbury in order to effectively search for the innovation and implement it in proper and effective manual. Hence as a result of this it might negatively impact the working of the company because they have to research a lot and then implement within the company.
On the other hand Haiyun and et. al , (2021) stated that maintaining transparency within the supply chain is another benefit of implementing innovation within the company. This is particularly because of the reason that in accordance to the latest working practices a major focuses is led over the transparency of the supply chain. This is particularly because of the reason that the consumers have become much health conscious and they are much interested in knowing the raw material which is used in making the final product. This is very necessary because the people have a high interest in maintaining their health and in case the raw material used within the product and services will not be good and effective than it will affect the health of the consumer. Thus, in order to maintain customer satisfaction Sainsbury has a very transparent supply chain management. This is very necessary in order to attract large number of customers as when supply chain will be transparent then consumer will be knowing what kind of product are being used and what process is followed. When the consumer will be having proper knowledge of the process and product then they will have faith within the product of the company. As a result of this customer loyalty and satisfaction will be higher which is beneficial for Sainsbury maintaining a competitive position.
In against of this another limitation which is faced by Sainsbury while innovating within the supply chain is uncertainty of the changes in the external environment. This is the major limitation which is faced by innovation within the supply chain. This is particularly because of the reason that the business exist in the external environment and there are many different changes taking place. This changes impact the working of Sainsbury to a great extent. In case changes are not considered while innovating then it will create negative impact over the performance of the company. Thus, cost of the company will be increased and ultimately the company might suffer from loss. Resultantly the profitability and market position of the company will reduce and consumer will not be satisfied with the services provided by Sainsbury. Along with this there are many speculative researches being taking place within the market and in case Sainsbury work on these speculations then it can result in wastage of time and cost. Hence, it is very necessary for Sainsbury that they effectively analyse the change and then only work on implementing the change or innovation within the supply chain.
In support of this Shen and et. al, (2021) states that another limitation faced by Sainsbury while innovating is the availability of the finance. This is another major issue which affects the process of innovation and implementation of the innovation within the business. This is particularly because of the reason that for Innovation and its implementation a lot of Finance is required. In case the company is not having enough money, then the innovation cannot be implemented effectively. Thus, it is very necessary for Sainsbury that they effectively analyse the innovation and all the related aspect like the cost, its possible outcomes and all the other related decisions. In case after the decision the innovation is positive then only it must be implemented within the supply chain otherwise not. The reason underlying the fact is that when the innovation is not worth and it is implemented then it creates negative impact over the performance of the company and profitability as well.
Chapter 5: Discussion
With the evaluation of the literature review and the findings it is evident that supply chain management is very necessary. This is particularly because of the reason that supply chain includes these steps which are followed in order to bring the raw material to the place of production and produced. Within the working of the business it is very necessary that proper innovation is brought. This is particularly because of the reason that the competition within the industry and the overall working is very intense. The reason underlying the fact is that in the current working environment Sainsbury is operating at the global level and as a result of this the competition is very high. In case Sainsbury will not be working on the supply chain effectively then it will impact the market position and as a result of this overall working efficiency will be reduced.
The above finding highlighted that Sainsbury is continuously innovating within the field of supply chain and logistics. The reason behind this fact is that in case the company will not innovate in supply chain then the company will be using the obsolete supply chain Technology. Ultimately it will be impacting the overall working of the company and as a result of this the consumers will not be attracted towards Sainsbury and its services. Moreover in this highly modern world the customers are also aware of the product and services and the material used with the final product. The consumers have become much health conscious and because of this they are interested in knowing the content of the product or the service there consuming. Thus, in order to ensure the authenticity of the product they are interested in knowing the raw materials and other product used within making of the product. Hence, it is necessary for Sainsbury that they effectively follow the supply chain and use good quality raw material so that the finished good is of good quality and is liked by the consumers.
In support of this Abdalla and Nakagawa, (2021) stated that innovating within the supply chain is very necessary. The reason underlying the fact is that to beat the competition it is necessary that the company is distinct from others. Hence for becoming distinct from other it is very necessary that continuous innovation is undertaken. The reason behind this fact is that innovation will help in evaluating the latest changes within the market and try to adapt the changes effectively. With the effective market research it was evaluated that there is a trend of complying with effective supply chain. This is particularly because of the reason that the customers have become conscious to the materials they are using. Hence, for this Sainsbury is undertaking the use of effective innovation strategies and try to implement them within supply chain management and logistics. For the company it is very necessary that proper raw materials are brought and effectively used within the working. Thus, for this Sainsbury is also innovating in the supply chain so that they can attract the latest customers and keep them happy and satisfied.
Further with the above findings it was evaluated that Sainsbury is undertaking the use of different software like a Blue Yonder, Confluent and many other different Technology relating to supply chain management. This is particularly being used by the company in order to make the supply chain management fast and its effective implementation. With respect to the current working environment, the supply chain is effectively changing. This is particularly because of the reason that with advancement and the technology the supply chain is also being coming technology advanced. Hence, it is very necessary for Sainsbury as well that they effectively comply with all these Technology for managing the supply chain. Along with this when the supply chain is managed with help of the technology then it is more advanced and effective. The reason behind this fact is that when the supply chain was managed by the human then there were chances of error. But in case when the whole supply chain will be managed with the help of technology then there will be no chance of any error.
Hence, it will be improving the whole supply chain and will be benefiting the company with regards to the management of the supply. Along with this, the use of supply chain is very beneficial to the company for the effective making of the product and implementing the production process. The whole production process involves the use of technology and when the supply chain will be managed with help of technology then the whole process will be effective. For instance the raw material is not present then the production will not be taking place. On the other hand when Sainsbury is complying with blue Yonder or Confluent then all the supply chain requirement is calculated by the use of Technology only. In addition to this technology also places the order as the level of reorder is reached. For this no manpower is required because when the level of stock reaches to the reorder level then automatically a message is forwarded to the supplier and the raw material order is placed. Thus, the delivery of the raw material takes place within the time stated by the supplier and the company can effectively use the raw material within the production process to produce the product and services for the consumer.
Further with the help of the finding it was evaluated that the effective use of technology is beneficial for the company as it provide guidance to effective supply chain management. Thus, it is necessary for Sainsbury that they effectively comply with all the different technologies relating to supply chain management and logistics management. The reason behind the fact is that when the technology is used then automatic decisions are more effective and firm. Hence, it improves the efficiency of the company and the company is in position to effectively manage all the requirement of the customers. Furthermore, technology guides the manpower as well that how they can effectively manage the supply chain and what improvements can be implemented within the company. Moreover, this technology also helps in effectively managing the competition and tries to accomplish all the objectives of this company and manage the supply chain.
Moreover, with the help of the findings it was evaluated that bringing innovation within the supply chain management and logistics is very beneficial for the company. This is particularly because of the reason that it provides a base to the company to grow and develop its production. When the supply chain of the company and the logistics will be strong and fast then it will result in effective production and ultimately sales of the company will increase resulting in increasing property ability. Hence, continuously bringing innovation within the supply chain management is very necessary for effective growth and development of the business. For Sainsbury, the major benefit of implementing innovation within the supply chain management was to foster the operations of the company. When the operational efficiency of the company would be better than it will result in effective production and increasing sales of the business. Ultimately result of increasing sales will be enhancing of profitability.
Thus, with this it can be stated that for Sainsbury, continuously innovating within the field of supply chain management and logistics is beneficial. Moreover another benefit outlined within the findings included increasing market share. This is particularly because of the reason that when sales will be innovated and supply chain then the production will take place before time. Thus, it will result in providing the product and services to the consumer as and when they require. Ultimately when the customer will be satisfied with the services of the company then automatically the market share and goodwill of Sainsbury will increase. This is advantageous to the company because it will help in improving their market share and the business profitability.
Further it was supported by Malacina and Teplov, (2022) and it was analysed that continuously working on innovation within the supply chain management as helpful for company in improving their operational efficiency. This is particularly because of the reason that the operational activity of the company is a base for growth of the company. In case the operational activity will not be effective than company will not been position to earn profits. Thus, bringing in effective innovation is helpful for the business as it will improve the efficiency of the overall company and will enhance the profitability as well.
Along with this the findings also highlighted that there are many different challenges as well which teams very faces while implementing the innovation. The first and foremost limitation identified in the above finding was increasing cost. Identifying the innovation includes a lot of cost to being attached to it. This when company wants to bring in some innovation then they have to research or lot. The researching includes a lot of money to be indulged and as a result it might be possible that the innovation is not. Along with this many at times there are situation where the innovation is not appropriate and the cost incurred is not effectively used. Hence it is very necessary for Sainsbury that they effectively evaluate the innovation and do effective cost analysis and then only plan to implement the innovation.
In case the cost is higher than the benefits then it is advisable to Sainsbury that they must not implement the innovation into practice. In support of this Siagian, Tarigan and Jie, (2021) stated that bringing in innovation is a tough and complex task. This is particularly because of the reason that it includes different stages which needs to be followed effectively in order to implement the innovation. The first and foremost problem attached with innovation is to identify the base for innovating. There are many different streams within which Sainsbury is indulged. Hence, it is very difficult for the company to determine that which aspect of supply chain needs to be get innovated. This is particularly because in case the innovation will not be appropriate then the whole working will be impacted.
Further with the finding it was evaluated that managing the supply chain and logistics is very necessary for Sainsbury to improve its performance. This is particularly because of the reason that without the effective use of supply chain the operational efficiency of the company cannot be improved. Thus, it is very necessary that Sainsbury try to effectively innovate so that no loss is incurred by the company. Along with this bringing innovation will provide a base to the company for developing itself. This is very necessary for the company to grow and developed so that they are in position to fight the intense competition. Already the competition within the external environment is intense and there are very limited resources to use. Hence, with help of the effective innovation Sainsbury can improve their financial position and can improve their supply chain and ultimately profitability. In support of this Wong and Ngai, (2019) emphasized that focusing on effective supply chain management and logistics is very necessary. This is particularly because of the reason that in the current working environment the global working is promoted. Hence, as a result of this the improvement within the market and the performance is undertaken. Thus, the standards of working is very high and it is very necessary for Sainsbury to effectively implement it within the supply to each new technology is very necessary so that the further working can be improved effectively.
Chapter 6: Conclusion And Recommendations Conclusion
In the end, it is concluded that innovation in logistics and supply chain is very necessary post offices particularly because of the reason that supply chain is the essence of the success of the company. In case, the supply chain of the company will not be effective than it will be impacting the efficiency of the business. Ultimately it is necessary for the business to effectively manage the supplier change so that the objects of the business can be attained. The above study concluded that setting up of aim and objective is very necessary in order to accomplish the objectives of the study. This is particularly necessary because it provide the direction to the researcher that how the study needs to be conducted. Along with this the study also highlighted that evaluating the views of different author is very necessary. This is particularly because of the reason that it provides a basis for developing the theoretical knowledge relating to the research objectives. The views of different author was analysed and order to develop the understanding of the current research topic. The literature review assisted in developing knowledge relating to the different innovation which Sainsbury is undertaking along with the benefits and drawbacks of the innovation which is brought within the working.
Furthermore, the use of research methodology helped in evaluating that qualitative study is beneficial in order to analysis innovation within logistic and supply chain. Along with this secondary study helped in analysing the views of different authors relating to the research topic. Further the methodology included the effective compliance with the ethical consideration so that the working efficiency of the study is improved and objectives are attained well. In addition to this, the data analysis section outlined that conducting innovation in Logistic and supply chain is very necessary for the success of the company. This is pertaining to the fact that it provides a base to development for the company and ultimately results in attainment of the profit for the company. In the end some recommendations were provided relating to development and innovation within the logistics and supply chain.
Recommendations
With the above evaluation and analysis it is clear that innovation in logistics and supply chain is very necessary for the success of the company. This is pertaining to the fact that in case innovation is not brought continuously then it implies that company is undertaking the use of obsolete working practices and technology. Thus some of the recommendation to Sainsbury for improvement and innovation in logistics and supply chain is as follows-
The first and foremost recommendation to the company is to effectively research within the external environment. This is particularly necessary because there are continuous changes being taking place within the external environment and requirement of the customers. Thus, in case these changes are not being monitor and implemented within the working practice then it will impact the efficiency of the company. Hence, it is advisable to the company that they must effectively research within the external environment so that all the changes can be analysed and implemented into practice. Thus, it is recommended to Sainsbury that they must have a sound research and development which is continuously working on improving the efficiency of the business and its services.
In addition to this another recommendation to the company is that they must have a good training and development department as well. This is particularly because of the reason that there are many different changes taking place and the technology is also upgrading. Hence it is the responsibility of the company that they must effectively provide training to the employees so that the new and latest technology can be learnt and used by the employees. Hence, it is advisable to the company that they must have a effective training and development section which will be continuously working for providing training to the employees relating to all the latest changes.
In addition to this, it is also recommended to Sainsbury that they must have an effective feedback process. This is particularly necessary because the feedback from employees and customers is also very essential strategy in order to evaluate the changes which can be implemented. This is particularly because of the reason that the employees and consumer use the product and services of the company and they can provide with better feedback as they use the product or service. Thus, it is very necessary for the company that they must effectively take time to time feedback from the employees for improving the efficiency of product and services of the company. It is crucial for the company as it will guide the business for improving the product and services of the company for the future as well.
Another recommendation to the researcher for improvement of the study is to focus on quantitative study with in the future. This is particularly because of the reason that the quantitative study will provide authentic and scientific information relating to the research topic. Thus, it will help the research and retaining the objectives well and will be assisting in accomplishment of the aim of the study.
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Online
Sainsbury’s revolutionises Its Supply Chain with Real-Time Data Streaming from Confluent. 2022. [Online]. Available through: <https://assets.confluent.io/m/611f17b7b7e790b5/original/20220404-CS-Sainsbury.pdf>
