Introduction: Exploring CSR Initiatives in Public Health
Research background
Healthcare activities of a company depend on the organizational behavior of the company that prioritizes the matter of the health of individuals. However, at present people, are more obsessed with their health and accepts such thing that is not harmful to them. The sectors which are related to public health are hospitals, pharmacies, medicine manufacturers, and insurance companies which are related to health (D?nescu and Popa, 2020). Besides that health is a critical matter which needs to pay more attention to, accordingly the resources for this are limited. However, the Healthcare activities which prioritize the matter of health have involved some important activities that are,
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Figure 1: Impact of Healthcare activities on the SMEs of the UK
Literature review: Introduction
The literature review section contains the theoretical information reading the research study that is collected from peer-reviewed journals and research papers, journals key reports.
Evaluation of the Healthcare activities on the increasing profitability performance of the firms
Awareness of drug abuse: Nowadays it has been noticeable among teenagers that the percentage of drug addiction raised day by day. However, Healthcare activities need to focus on reducing this from society by providing some free programs or by investing in rehab institutions (Shin et al. 2021). Along with that, the Healthcare program should be like that where people understand and have awareness relating to drug addiction and its effect on human life.
Figure 2: Impact of Healthcare activities
Identification of the Healthcare activities in Improvement of society
The impact of Healthcare on the productivity level of the employee has been analyses as this has the major implication at the time of conducting the overall work at the workplace. Effective Healthcare can have the m major effect at the time of conducting the work, as the employees get motivated after founding the effective company work toward society. These types of world can motivate them to effectively work for better improvement, not of the social work (Nyame-Asiamah and Ghulam, 2019).
Plantation: There is no doubt that people should more focus on plantations rather than any other, as this is the only thing that can reduce the carbon effect on the environment. However, in a place where the carbon effect is less in the air, people can be healthy (Hills et al. 2019). Therefore every company should participate in the environmental program every year, where they can encourage their employee to plant trees. Accordingly "world environmental day" must be performed by every organization to increase employees' attention to the plantation.
It can mainly be the major type of motivation that influenced employees to conduct work in an appropriate manner and make changes in the way to achieve the organizational objective as well. The objective of the organization can make initiative over the use changes at the overall production level as well. on the other hand, effective changes in the way to conduct the work toward society can help in taking the proper step that motivate employee to help company in achieve the objective with the increase of the production as well.
Determination of Healthcare activities in customer engagement
The inclusions of the Healthcare activities are likely to demonstrate that the organization is fully committed towards its environment and society. Based on the research work of Elgergen (2018), it even declares that the organization is highly concerned about the welfare of the community and continually thriving ways for improving the world around itself.
Figure 3: Healthcare activities in customer engagement
Help disabled people: CSR activities should have a major focus on help of disabled people by providing them with more opportunities and necessary things which they need to live a healthy life. However, it has been noticed that every organization does not have so friendly environment for disabled people. Therefore many times this kind of person finds themselves not worthy of the workplace, along with that the required thing to them has not always been present in every place. However, to eliminate this kind of situation CSR activities can come with opportunities where they can provide equipment and should also focus to make a workplace that is disabled-friendly.
Mental health-related session: Mental health-related issues are now a common matter in many persons which increases day by day. Teenagers are most noticeable to face these kinds of mental issues where suicidal incidents are accountable. However mental illness cannot be accounted for easily and is also costly to take care of this matter (Mohapatra and Gomare, 2019). Therefore a person who needs mental care is not always afforded its cost and suffers from this. CSR activities should prioritize mental health-related matters and arrange free sessions where they can be aware people about the symptoms and necessary steps to eliminate that.
Education to children: Children should have awareness about abuse that may be faced by them in the future in society. However, there are many kinds of steps that can be followed by the school to aware students of abuse, moreover, this kind of practice needs cost implications and therefore CSR activity should focus on this matter. Accordingly, an organization should arrange such programs which are beneficial to children.
Benefits of the CSR activity in the healthcare
Corporate social responsibility Refers to the responsibility of the business toward the people who are not working in the organization. If the organization made any CSR activity toward the Employees family member then those CSR activity is not counted within the expenses of the CSR activity. Every organization needs to do certain CSR activities to promote the good health of society. which means that in the given case the organization needs to do certain CSR activities which will help society to be more healthy (Uyar et al. 2021). Therefore various organizations are making CSR expenses in the healthcare sector to promote a healthy society. Some organizations make tree plantations to make society green. Promoting a healthy society there is various activities are there in which the organization can do CSR activity to make society healthy. Tree plantation is one of the parts of the CSR activity, which the organization makes the tree plantation and makes their CSR activity. The organization makes its CSR activity in the healthcare sector also play an important role which means in the Covid pandemic various organizations makes their CSR activity in the making of the covid vaccine (Asante Antwi et al. 2021). Making the CSR expenses in the R&D sector of the covid vaccine is one of the great works, which means that making the expenses of CSR in the development of the R&D department of the covid vaccine is helping to promote a healthy society. Their fore during the covid pandemic, the government also encourage various organizations to make their CSR expenses in the R&D department of the covid vaccine.
Day-by-day there are new desires are identified for which there is a need to do certain research to cure the desires, for the research to procure the desires there is a huge amount of funds required therefore the government of various countries is encouraging the various industry to do their CSR activity in the development of the R&D department of the certain vaccine (Hossain et al. 2019). The government also provides certain tax benefits to that business who are making their CSR activity in health care to make society healthy. There is various organizations are organizing free medical camps to help poor people and people who reside in rural areas. There is also various organizations that organizes free medical camp to help the tribal people. It is also one of the CSR activities in which the organization helps society to make healthy.
Those organizations are organizing free medical camps to help the rural area people and help the tribal people who are not able to take the advantage of basic medical, therefore, the government also provides certain subsidiaries to those organizations and there are certain tax benefits to the organization that are making more CSR activity. The government also encourages the organization to make CSR activities. Organizing various camp to aware people which means certain awareness camp is organized by organization to empower the people in society is also a CSR activity that promotes a healthy life is the mote. It is everyone's right to be healthy but there are certain people who are not able to afford the b basic health care and there is not possible to provide healthcare facilities there for the government of various countries are encouraging organizations to make their CSR activities in this area to promote that healthy life is the right of every person (Daú et al. 2019). Those organizations are making more CSR activities in promoting good health and organizing various awareness camps to empower the people in society. This means in simple words those organizations are making more CSR activities they are more recognized by society and it helps the business to maintain brand loyalty it also attracts customers toward the organization and as a result of the organization's profitability also increases. Therefore various organizations are making CSR activity and CSR Activity in promoting health is a great thing.
Impacts of CSR activities on Public Health
CSR initiatives can have both positive and negative effects on public health care. On the positive side, CSR activities can increase access to services regarding health purposes and also promote healthy behaviors. Companies can provide health insurance coverage to employees, fund health education programs, and provide access to healthy foods. On the other hand, CSR activities can also have a negative impact on public health (McCambridge et al. 2019). Companies may focus on short-term profits at the expense of long-term public health benefits, or engage in activities that pollute the environment or encourage unhealthy behaviors. Therefore, it is important to carefully evaluate the impact of any CSR activity on public health. If there was any mistake in taking the decision to implement the CSR activity then it makes a negative impact on society.
CSR activities can have a positive impact on public health in a variety of ways. Companies that provide health services or products to the public can help to increase access to healthcare and improve health outcomes (Manuel and Herron, 2020). Companies that focus on environmental stewardship can reduce the amount of pollution and other toxins in the environment, helping to reduce the risk of health problems such as asthma, allergies, and other respiratory illnesses. Companies that focus on promoting healthy lifestyles can reduce the risk of obesity and other chronic diseases, as well as improve mental health. However, companies that focus on corporate benefaction can support organizations that provide healthcare and other services to underserved communities, helping to reduce health disparities.
How CSR improves public healthcare?
“Corporate social responsibility” (CSR) can improve public health by providing resources and support to organizations and initiatives that are focused on improving public health. CSR initiatives can help fund research into public health issues, provide access to better healthcare services, and promote healthy lifestyle choices. Companies can also use CSR initiatives to reduce their own environmental impact, which can have a positive effect on public health. Additionally, companies have the opportunity to use their platforms to raise awareness about public health issues and promote positive behaviors (Chia et al. 2020). Ultimately, CSR initiatives can help improve public health by providing resources, support, and awareness. If the companies are able to reduce their environmental impact then it makes a favourable situation for the required company. If all companies are coming forward to doing this type of health awareness programme then it makes a positive impact on public health.
The research aims and questions
The aim of the research study is to identify the impact of Healthcare activities on the profitability performance of the UK-based firms. The evaluation of the Healthcare activities is helpful in enhancing the brand perception and increasing its overall financial condition. The research study has focused on the four main components of the CVSR and its impact on the level of profitability on the firms of the UK.
Objectives
To evaluate the impact of Healthcare activities on the increased profit levels of the firms
To identify the measure of Healthcare activities on the productivity level of employees
To determine the relevance of Healthcare-associated activities in customer engagement
To identify the importance of Healthcare on improving the perception of the brand image
The identification of the research objectives will help in the identification of the Healthcare responsibilities as fulfilled by the Companies in the nearby environment in which they operate. Along with this, the changes in the measures of the profitability level of Companies due to increasing sales and revenue of the entities will be anticipated.
Research questions
Q1. What is the impact of Healthcare activities on the profitability of the Companies?
Q2. What is the measure of the Healthcare activities on the productivity level of the employees?
Q3. What is the relevance of Healthcare-associated activities in customer engagement?
Q4. What is the importance of Healthcare in enhancing the perception of the brand image?
Prospective methodology
Research Methodology
Research Methodology refers to a topic on which there is a need to select a topic on which research is carried on. It is a process in which there is by using procedure, technique, and analyzes the topic on which the research paper is carried on. In simple words, research methodology is a process in which the topic is identified, selected, and analyzing about the topic in which the research topic is carried on. The main importance of research methodology is to define the topic on which the research is carried on and the important reason behind the research is also determined (Pratt et al. 2020). There are various types are available to do the research methodology of which observation is one of the main important types. By using the types of experimental the research methodology is also carried on, there are other types also available to do the research methodology and these are like one is a simulation and the other one is derived. Their research methodology can be done by using these techniques and the research methodology define the process in which there is a need to identify the topic and analyze the topic to complete the research.
Selection of research perspective
Qualitative data is one of the major ways to complete any research and the other one is quantitative data, in which both techniques are used to carry out any research. Without using any qualitative data or quantitative data the research is not complete there for doing research there is a need for either qualitative data or quantitative data. In completing research, the data must be needed, therefore the data which is collected for the first time is called qualitative data, it defines the description of the article and it does not provide any information about the quantity (Forero et al. 2018).
Quantitative data describe the measurement; it provides information about the quantity and provides information about the unit. Therefore in simple words, quantitative data is the data that is used to complete research, and the data is collected from the internet and registered. Quantitative data helps to create the boundary of the data which means the quantitative data is stored somewhere, therefore, it is limited in resources but at the time of qualitative data, it does not make any boundary which means it cannot be limited in resources (Tremblay et al. 2022). Qualitative data are normally more accurate than quantitative data just because qualitative data is collected by using observation, survey and the other hand quantitative data is collected from the place in which it is already stored by someone, therefore qualitative data is more accurate than quantitative data. In the given case the research is carried on by using quantitative data.
Strengths and weaknesses relating to quantitative data
There is various strength or advantages available to using quantitative data; the biggest advantage is it is not taking a long time to collect. Because the data is collected from open source and registered therefore the data are easily available (Lewis et al. 2018). Quantitative data is based on objectives therefore at the of comparison it is helpful to compare the data and there is no personal bias is ascertained and which is one of the major strengths of quantitative data. Collection of quantitative data is less expensive as compared to qualitative data collection therefore the collection of quantitative data is somehow saving the cost of collection.
Data use as quantitative which is collected from the internet, the data collected from open sources is called quantitative data, and the data collected from registered documents is also called quantitative data. Quantitative data is collected from open source and register therefore it is the biggest weakness that the data may be incorrect. The incorrectness of data is one of the biggest weaknesses related to quantitative data, the other limitation is, quantitative data resembles quantitative measures, and therefore, it provides less information about the data (Hennink and Kaiser 2021). Because quantitative data is based on quantitative measures, therefore, the data is easily altered and as a result, the quantitative data is provided incorrect information. Because quantitative data are based on quantitative measures therefore there is a chance of clerical error, which cannot be easily identified at the time of collecting the data and uses of the data. There is also a limitation available which is a calculation error; it plays an important role because the data are available in units.
Research approach
The report has been prepared by using the Quasi-experimental research design, the quasi-experimental research design is manipulating the independent variable, therefore, it is one of the biggest limitations of quasi-experimental research design in preparation of the report. in a quasi-experimental research design, there is no selection of the random data and in it, there is no assignment of random data (Safi et al 2018). The biggest limitation of using a quasi-experimental research design is there is no randomization, for which there is no possibility of appropriate comparison between the two groups. in simple words the limitation of quasi-experimental research design refers to it is not used randomization and as result, there is not possible an appropriate comparison between the two groups.
The quasi-experimental research design study is less expensive and it is one of the biggest advantages of using quasi-experimental research techniques. Completing this study this technique requires fewer resources which are one of the other advantages of quasi-experimental research techniques (Rashid et al 2019). Therefore, in simple words, the quasi-experimental research design requires fewer resources as well as it is less expensive also. this design provides a high level of result instead of using randomization and it is one of the advantages of the quasi-experimental techniques. When there is no chance to use of randomization between ethical and practical reasons then this design plays an important role.
Methods
There are various methods that are been used for the evaluation of the impact of Healthcare activity on UK-based firms. Here various samples are been taken for the evaluation techniques and data are been provided in accordance with it.
Population:
It refers to the number of companies that are been taken for the identification of the Healthcare activities of the company (Nyame-Asiamah and Ghulam, 2019). Here in this research, various companies are been taken for the computation of the Healthcare activities and their impacts of them on the basis of the value of the workings in the UK. Around 11 companies in the UK are been selected for the computation of the impact of Healthcare activities on the profitability performance of the companies.
Sampling strategy:
It refers to the strategies that are been taken for the sampling of the Healthcare activities of the country. The strategy refers to a plan which includes the sample for the planning and various kinds of populations that are been required for the production of the corporate social responsibility of the company. There are various kinds of strategies out of which the random sampling strategy has been used for selecting those companies.
Strategy Frame:
It refers to the framework of the company based on the data collected from different sources and are been used for the identification of the problems and rectify them for the different aspects that are been impacting the Healthcare of the country.
Data collection tools:
There are various kinds of tools for the collection of data for evaluation of the impact of the Healthcare activities of the company. These tools are been required by various firms for the identification of the performance in regard to the profitability of the company in the country (Baraibar-Diez and Odriozola, 2019). The company of the UK has been adopting various kinds of Healthcare techniques for the evaluation of the profitability of the company and it is been required by every company to provide their performance with the help of data collecting tools to identify the performance of the company.
Data Analysis:
Various kinds of data are been analyzed for the evaluation of the performance of the profitability of the UK-based companies in the market. There are various steps for the evaluation of the Healthcare activities of the company based on its performance and growth in the market. The steps are assembling the leaders of the Healthcare team, identification of the legal requirements of the company, engaging and identification of the various stakeholders of the company and reviewing various activities, processes and documents of the company
For the issue related to Healthcare activities, various questions and data are to be required for identifying the profitability of the company in the UK. Various questions regarding the value of the company, the present sales, the expenditure, and the loss faced by the company are to be determined for the identification of the profitability of the company in the market (Sciarelli et al. 2020). The Healthcare activity must be carried out based on the 11 companies that are been selected for the identification of their performance in the market.
The data that are been required for the identification of the profitability of the company in the market of UK is the data relating to the import and export made by the business, data regarding the value of the company in the market, data in accordance with the customer base in the market and the risk that the company might be facing while performing in the business.
There are the data that are been required for the Healthcare activities are to be provided in accordance with the previous year's sales and the purchase made by the company for the development of the profit in the market. The customer base is been required as it is been highly necessary to recognize the customer range of the company and it can result in the identification of the profits that the company might be able to earn with the sale of the foods in the market (Bhatia and Makkar, 2019). The questions that are to be asked to the company based on its profitability are how the company has been producing its goods in the market, what is the price they have fixed in the selling of the goods, what are the various kinds of advertising techniques that are to be taken by the company in distributing the products in the market, what are the normal and the abnormal loss that are been faced by the company in the financial year. With the help of these questions, the various factors that are been affecting the value of the company can be identified and with the help of corporate social responsibility, the performance of the company in the market can be determined based on the productivity of the company.
Recruitment and ethical issues related in the Healthcare activities
Healthcare opportunities person in poverty: There are many people who do not afford health care cost, as the cost of proper health care is more expensive at present. Accordingly, every person needs proper health care to live a healthy life, which cannot be affordable all the time by everyone (Molnár et al. 2021). Therefore CSR activities need to focus on matters where every citizen gets the chance of proper health care measurement. However, free checkups, a facility of ambulance and other kinds of healthcare-related activities should be provided to eth poor people. On the other hand, a company can do these things without any dis\fficulitis if it collab with NGOs and local government.
Provide necessary things: There are many common things that are needed by every person to take care of their health. However, this is not always afforded by every person, accordingly to raise healthcare awareness CSR activities must be like that where citizens get necessary things easily. Accordingly, to simplify this it can be said that during the pandemic many companies invest in the platform from where people get necessary items that are related to safety. On the other hand, vaccination-related investment is also made by many big companies to provide free vaccination to citizens.
Timetable
The timetable has been prepared based on the time period that is taken for the Completion of the master's degree in the dissertation. The time duration of the master's degree is anticipated to be near about two years. The timetable has been created for the summarization of the tenure that is required for the completion of the program and acknowledgment of its limitations.
Figure 5: Timeline of the Project
The above figure represents the timeline that is used for the Completion of the project for the two semesters in the upcoming year 2023.
Budget and funding
The computation of the budgeting and funding plays a crucial part while conducting the research study. The inclusion of the materials costs, and cost incurred while digging out the relevant information and factual concepts matters a lot.
As far as the budget estimation of the Healthcare study is based it has been anticipated with multiple costs like "cost of articles" that is around $300, the cost paid for traveling in order to collect the valuable information reading the changes in their profit levels and percentages across the UK has been around $1500. The research and website cost is estimated to be near about $200.
Dissemination of the study
The dissemination of the research study is the unimportant part that actually fulfills the objective of the researcher for which they conduct the research analysis. The aim of the researcher is to publish the research study after its successful completion on the Google Scholar sites where the study can be reached up to a maximum number of people. Apart from this, the use of the Healthcare activities and roles that have been previously used by the Companies to increase their profitability is anticipated by other Companies and are successfully evolving out to be a profitable firm.
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