The Body Shop: A Marketing & Financial Analysis Case Study

Task 1: Report: The Body Shop

Introduction - Examining The Body Shop's UK Expansion Strategies

The project report has been based on the developments of the cosmetic sectors related to “The Body Shop” that have located in the UK and tried to expand the market infrastructures by improving the cultures of the international expansions. The objective of this respective organisation related to "The Body Shop" is to o "fight for a fairer, more beautiful world". The effective usage of the Pricing Strategy has developed the cultural attributes by improving the company's welfare that has based in the UK.

Information on the Marketing Strategies

Table 1: 4P's of Marketing Mix

• Analysis: "The Body Shop" has been improving the cultural attributes regarding net income statement modules to its target customers by the usage of the "Company's Internet Site" that can also be making beneficial side of the UK (Thebodyshop.com, 2023). As stated by Fortunati et al. (2020), the respective organisations have also been increasing the continuous rates of development activities by generating the ultimate ranges of determinations by fulfilling the goals as well as attracting a wider range of consumers by generating cultural optimisations and increasing the rates of GDP rates and increased continuous rates for development rates. Therefore, the chances of continuous rates of development have been effectively considered by the continuously increasing rates of the profit margin rates as well as the proportions of the "Pricing Strategy" (Oliveira et al. 2021).

As a result, the cosmetics company can also be improving the cultures regarding the development of the consciences goods and get successful in creating a wider range of changing activities. Through the development of the productions and servicing modules by increasing the product and servicing rates by targeted about the wider ranges of planning infrastructures by changing the cultures of the planning implementations in an effective manner. In the year 2022, the respective cosmetics company have been also earning about the 35% of the personal selling products by generations of the new values and enhancing the rates of the business expansions rates (Thebodyshop.com, 2023). The rates of sharing activities can also be creating a business start-up by the generations of new values and the ultimate range of the excessive ranges of cost structures can be effectively diminished.

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Human Resources Marketing Strategies

As stated by Kolling et al. (2022), the developments of the Human Resources sector have been making harassment to remove the safety and health issues by generations of the workplace cultures of the cosmetics sectors by helping to do the proper jobs. In this regard, the HR departments have also recruited talented candidates and processed the payroll cultures by managing the worker's disciplinary and performance appraisal rates. The upgrades of the policies and documentation have maintained the worker's records by being notified about the HR implementations as well as the staff recognitions process in a sustainable manner. The rates of the worker's relations have been also successfully considered by the respective organisations related to "The Body Shop" by the proportions of the multiple ranges of strategies related to "Compensation Planning, Workers Developments, Succession Planning, Recruitment" with the generations of the HR functional activities ineffectively (Thebodyshop.com, 2023).

As a result, organisations have also been making a wider range of innovations by generating competitive advantages by developing the cultures of the improvements of the business performances abilities. However, Prastika et al. (2020), have argued that the handling of workers' relations and the creation of employment structures have been managing the worker's job satisfaction by handling the compensation rates by maintaining the business plans. Therefore, by hiring a new trainer and making a good carrier choice with planned effective ranges of planning infrastructures by increasing the ultimate ranges of the competitive advantages rates. The effective strategies related to "Promotional Opportunities" have also employed retention policies by generating the worker's guidelines and aligning with the current conditions and evaluations of the measuring opportunities. Thus, accessing the current conditions and improving the three kinds of strategies related to "Acquisitions, Termination and Developments" activities by hiring accurate ranges of people with the maintenance of sustainability.

Financial Marketing Strategies

Figure 1: Country-based financial performance rates of The Body Shop

The above-depicted graph has been representing that the respective cosmetics company have been expanding their market structures in various kinds of countries related to "South America, Asia Pacific, the UK, the Middle East, North America and Europe" have been also considered [Refer to figure 1]. In the year 2022, the rates of net income statements of "The Body Shop" in the UK have been transformed by around 275 in million GBP thus the rates of continuous growing up can also overview in Europe and the Middle East is 95 in million GBP (Statista.com, 2023). The changes in development activities have been easy being accessed through the adaptations of the "Capital Structure Strategy" and making a conducting ability by the generations of the fundamental strategies and conducting the business growths of a sustainable manner. For instance, the rates of investments in subsidiaries have also been overseen by making a wider range of segmentation of the multiple kinds of countries related to "United Kingdom, France, Netherlands, Luxembourg, Spain, Austria, and Germany" have been treated one of them (S3.eu-west-2.amazonaws.com, 2021). Besides that, the rates of investment in the UK have been transformed by nearly 1.6% as well as that have effectively increased in the year 2021 that is 2.0% [Refer to appendix 3].

Figure 2: Net incomes statement and comprehensive income modules by segmentation of 2020 and 2021

However, the developments of the comprehensive infrastructures have also generalised the accurate ranges of values by improving the rates of the financial infrastructures with the "Organizational (Corporate) Strategy" and increased the rates of financial working performances. The above-depicted graph has depicted that the rates of turnover of the respective organisations have been transformed by nearly €m 487 in the year 2020, and the rates of profit margin have been effectively increased by €m 507 [Refer to figure 2]. In the situation of Covid-19, the rates of operational infrastructure have been also wider ranges of fluctuations overseen based on the two years' perspectives in 2020 and 2021. The rates of depreciation of tangible costs have been transforming by nearly €m8 in the year 2021 and that has effectively developed rather than the previous year as in the year 2020 it has been transformed by €m 7 [Refer to appendix 1]. The rates of auditor's remunerations have been transformed by nearly €m 408 in the year 2021 and that have been effectively reduced in the year 2020 as in the year 2020 the rates of auditors' remunerations have been €m406 [Refer to appendix 2].

Conclusion

Throughout the above-mentioned analysis, it has been interpreted that the analysis has been creating a precise interpretation of the developments of the business sectors related to "The Body Shop" that have located in the UK. Measuring the three kinds of performance appraisals related to financial, Human Resources and Marketing Mix perspectives the chances of development activities have also been thoroughly evaluated.

References

Journals

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Deirmentzoglou, G.A. and Deirmentzoglou, E.A., 2022. Pest Analysis of the E-commerce Industry: The Case of Greece. In Business Development and Economic Governance in Southeastern Europe (pp. 315-323). Springer, Cham. Doi: doi.org/10.1007/978-3-031-05351-1_17

Fortunati, S., Martiniello, L. and Morea, D., 2020. The strategic role of the corporate social responsibility and circular economy in the cosmetic industry. Sustainability, 12(12), p.5120. https://doi.org/10.3390/su12125120

Kolling, C., Ribeiro, J.L.D. and de Medeiros, J.F., 2022. Performance of the cosmetics industry from the perspective of Corporate Social Responsibility and Design for Sustainability. Sustainable Production and Consumption, 30, pp.171-185. https://doi.org/10.1016/j.spc.2021.12.002

Mair, S., Druckman, A. and Jackson, T., 2019. Higher wages for sustainable development? Employment and carbon effects of paying a living wage in global apparel supply chains. Ecological Economics, 159, pp.11-23. Doi: https://www.sciencedirect.com/science/article/pii/S0921800918306591

Oliveira, M., Sousa, M., Silva, R. and Santos, T., 2021. Strategy and human resources management in non-profit organizations: Its interaction with open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), p.75. https://doi.org/10.3390/joitmc7010075

Prastika, S.M., Dida, S. and Setianti, Y., 2020. GERAKAN THE BODY SHOP DALAM MEWUJUDKAN MARKETING PUBLIC RELATIONS SAMBIL MENCINTAI LINGKUNGAN. KOMUNIKASI PENGURANGAN RESIKO BENCANA BERBASIS KELUARGA, p.23. https://repository.unsri.ac.id/81448/