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The Role of Technology in Enhancing Business Operations: A Case Study on Tesco By Native Assignment Help
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With the advancement in the IT field companies these days are providing focus on to deploy various technology in order to be successful as compared to their rivalries as well as that also help in achieving the cutthroat benefit. Thus, one of the main notions behind conducting this study is to focus on one such IT innovation that is cloud computing and how to helping companies to achieve its desired gaols. In order to discuss this Tesco company will be selected to show how cloud computing service model helping their business to main the competitive advantage in front of its competitors.
A customer's degree of ownership but also management over through the computer power they utilise is determined by the types of cloud services they can choose from. In general, the act of employing a system of cloud computers maintained on the Web to save, administer, as well as perform calculations instead of a host system or a desktop pc is known as cloud technology (Dar, 2018). Organizations that provide these types of cloud-based computing services are known as cloud vendors, and they often bill customers depending on consumption. Cloud computing is built on the foundation of networks and groups (Dr. Raghavendran, 2016). Usually there are five kinds of cloud computing service models for business which are discussed in detail below:
It has been already discussed in the introduction part that most of the companies these days are using cloud computing service model in order to speed up their work so as to stay ahead of the competition. By using cloud computing services business get lots of benefits but it is also a fact that based on the type of business companies need to apply the selected cloud computing service model (Sether, 2016). In this segment the benefits that Netflix receives while using cloud computing service model will be discussed in detail. Netflix usually is identified as SaaS company which offers demand-based videos to its customers deploying the programming (Ahmad, 2022). Below mentioned are some of the benefits that Netflix gets using SaaS computing service model.
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Extensibility: Not being concerned with software or hardware changes, Netflix could simply expand its network upwards or downwards as required using SaaS as a cloud computing services.
Cost-effectual: SaaS enables Netflix to spend just for the services it actually uses, avoiding the need to purchase pricey gear and software which is one more advantage of using cloud computing services.
Automated upgrades: Because the Cloud service keeps track of notifications as well as management, Netflix isn't required be concerned about keeping its programming up to date which is one of the notable benefits of using SaaS in its business functioning.
Ease of access: SaaS makes it simpler for Netflix workers to operate remotely or while on the go by enabling them to use their applications from any device connected to the internet.
Incorporation: SaaS companies frequently provide interfaces with some other programmes and services, creating t simple for companies like Netflix to utilize the technology they require devoid of having to create original alternatives (Ahmad, 2022).
So, from the overall study it can be concluded that cloud computing services plays a very important in development of any company. These days as the amount of competition has increased immensely as result companies should focus on upgrading their technology as per the client requirements. In order to do so the different cloud computing services helps in achieving those goals it’s just that companies need to identify what business model they are using based on that they need to apply the cloud computing services within their business.
To ease the exchange of information between staff members, clients, as well as company associates, telecommunication in commerce refers to the utilization of different cellular networks, like telephone networks, mail, teleconferencing, online chatting, as well as other technologies. In this segment of the study a brief discussion on the advancements in telecommunication as well as its effect over the selected company that is Tesco will be discussed in detail. At the end the study will help in identifying what solutions would the business provide that wouldn't be possible all without telecommunication progressions.
Modern capitalism relies heavily on telecommunication, which is utilised in a wide range of ways to promote interaction as well as data exchange both inside as well as outside the corporation. It can be seen that various companies marketing departments are using telecommunication to enhance their client experience. Telecom techniques are employed in marketing and sales initiatives, including such webinar, telesales, and campaigns for internet-based advertising (Sniukiene, 2014). Companies have been significantly impacted by the developments in telecommunications technology in a number of manners. below mentioned are few of the instances:
Nevertheless, telecommunications have had a tremendously favourable influence on businesses, enabling companies to run more effectively and efficiently while also giving them an advantage in the international economy.
Tesco, one of the biggest brands in the world, relies on telecommunications to run its activities appropriately. Tesco interacts with all of its affiliates, distributors, consumers, as well as staff using telecommunications. Prior to the implementation of telecommunication Tesco was facing issues to deal with suppliers due to which client satisfaction and proper delivery of goods and services was also getting effected. In addition to this it was seen that before telecommunication was introduced Tesco has numerous stores around the world, making it challenging as well as time-taking for staff to interact between themselves. This led to disruptions and decreased production. Tesco's ability of touch clients beyond its geographic location was hampered by the fact that those consumers could only be reached through its retail stores. But the introduction of telecommunication has significantly impacted the business in the following manner (Ayodele, 2013).
Nowadays, Tesco interacts with all its staff spread out across many regions using forms of electronic communication like cellular telephones, internet, telepresence, and online chatting. Performance can be improved as a result of increased workforce cooperation and coordination. Tesco also interacts with its clients by means of telecommunication. Customers can buy electronically at Tesco and have their purchases delivered right to their home. Tesco also offers telephone, e - mails, as well as social media-based customer care. Tesco contacts with all of its suppliers and affiliates using telecommunication as well. This promotes the efficient transfer of products and amenities and the upkeep of positive commercial ties. Ultimately, Tesco relies heavily on telecommunications for both operational processes and keeping a competitive advantage in the retail market (Hassan, 2015).
The prosperity of Tesco has been significantly impacted by telecoms. Tesco has been able to expand its customer base, improve consumer experience, as well as improve corporate functions due to telecommunications. Tesco's ability to reach a wider audience by using telecommunications has increased both its share of the market as well as income. Tesco has been able to grow its operations outside its conventional concrete block shops to include internet sales because to telecommunication, which has enabled the company to reach a wider demographic as well as boost income. Overall, it can be said that Tesco is in a beneficial position after introducing the telecommunication within its functioning which helps them to be the number one retailer all across the globe.
The General Data Protection Regulation (GDPR) is a regulation of the European Union (EU) that became effective on May 25, 2018. The GDPR sets forth rules relating to the processing of personal data of individuals located in the EU, regardless of where the data processing occurs. The GDPR aims to harmonize data protection laws across the EU and to protect the privacy rights of individuals by giving them more control over their data. The regulation applies to organizations operating in the EU as well as organizations outside of the EU if they offer goods or services to individuals in the EU or monitor the behaviour of individuals in the EU (Mondschein and Monda, 2019). Organizations must obtain consent from individuals for the processing of their data, implement appropriate technical and organizational measures to ensure the security of personal data, and appoint a data protection officer (DPO) if required. Organizations that fail to comply with the GDPR can face significant fines. The GDPR is considered one of the most comprehensive and stringent data protection regimes in the world.
The General Data Protection Regulation (GDPR) sets out key provisions that must be implemented by organizations in order to ensure the security and privacy of personal data (Rieger et al. 2019). The following are some of the key provisions that must be included in an organization's information technology (IT) security and privacy measures:
Data protection by design and default
Organizations must implement appropriate technical and organizational measures that ensure the security of personal data (Crutzen et al. 2019). This includes data protection by design and default, meaning that privacy must be built into the design of IT systems and services from the outset.
Consent
Organizations must obtain clear and informed consent from individuals for the processing of their data. This must be done in a manner that is easily understandable and accessible to individuals.
Data protection officer (DPO)
Organizations may be required to appoint a DPO if they carry out large-scale processing of personal data or if their core activities consist of processing operations that require regular and systematic monitoring of individuals.
Data security
Organizations must implement appropriate technical and organizational measures to ensure the security of personal data, such as encryption, pseudonymization, and access controls. They must also regularly assess and update these measures to ensure that they remain effective.
Data breaches
Organizations must promptly report any personal data breaches to the relevant supervisory authority, as well as to individuals if the breach is likely to result in a high risk to their rights and freedoms.
Data transfers
Organizations must ensure that any transfer of personal data outside of the EU is done following the GDPR. This may involve using appropriate safeguards, such as standard contractual clauses or binding corporate rules, or seeking the approval of the relevant supervisory authority.
Data retention
Organizations must retain personal data only for as long as is necessary for the purposes for which it was collected. They must also have clear and transparent policies and procedures in place for the deletion of personal data when it is no longer required.
Right to access
Individuals have the right to access their data and receive information about how their data is being processed. Organizations must provide individuals with this information within one month of receipt of the request.
Right to be forgotten
Individuals have the right to request the deletion of their data in certain circumstances, such as if it is no longer necessary for the purposes for which it was collected or if the individual withdraws their consent. Organizations must comply with such requests unless they have a lawful basis for retaining personal data.
Organizations must conduct DPIAs in certain circumstances, such as when they are planning a new processing operation that is likely to result in a high risk to the rights and freedoms of individuals. The DPIA must assess the potential impact of the processing on individuals and identify any measures that can be taken to mitigate any risks.
In conclusion, the General Data Protection Regulation (GDPR) sets out several key provisions that organizations must implement in order to ensure the security and privacy of personal data. These provisions include data protection by design and default, obtaining consent, appointing a data protection officer, implementing appropriate security measures, reporting data breaches, complying with data transfer requirements, and complying with individuals' rights such as the right to access and the right to be forgotten.
Organizations must take these provisions seriously, as failure to comply with the GDPR can result in significant fines and damage to their reputation. In addition, they must regularly assess and update their IT security and privacy measures to ensure that they remain effective and in line with the latest data protection regulations. By doing so, organizations can not only meet their obligations under the GDPR but also protect the privacy rights of individuals and build trust with their customers and stakeholders.
In short, the GDPR serves as a reminder of the importance of protecting personal data in the digital age, and organizations must take the necessary steps to ensure that they comply with its provisions.
Mail merge is a process that allows you to create personalized messages for a large number of individuals or organizations. This tool can be extremely useful when introducing a new business to a large number of people, as it enables you to create customized messages that are tailored to each recipient (Hein et al. 2019). To use mail merge for a new business user introduction, you will need to create a list of recipients, which should include their names, addresses, and any other relevant information. Then, write a template for the introduction message that includes all of the information you want to include in the introduction. This template should include a brief overview of your business, its products or services, and any relevant contact information. Once you have created the template and list of recipients, you can use mail merge software to merge the two, creating a unique message for each recipient.
Mail merge is a process that enables you to create customized, mass-produced messages for a large number of recipients (Yang et al. 2019). This tool can be extremely useful for introducing a new business to a large group of potential customers or clients. Here is a step-by-step guide to using mail merge for a new business user introduction:
Create a list of recipients
The first step in using mail merge is to create a list of recipients, which should include their names, addresses, and any other relevant information. This list can be stored in a spreadsheet or database, such as Microsoft Excel or Google Sheets.
Write a template for the introduction message
Once you have your list of recipients, the next step is to write a template for the introduction message. This template should include a brief overview of your business, its products or services, and any relevant contact information. Make sure to use a clear and concise tone, and keep in mind that this message will be sent to a large number of people.
Merge the template with the list of recipients
With the template and list of recipients in place, the next step is to use mail merge software to merge the two. The software will take the information from the list of recipients and insert it into the template, creating a unique message for each recipient.
Review and personalize the messages
Before sending the messages, it's a good idea to review them to ensure that the information is accurate and that the tone is appropriate. You can also make any necessary adjustments, such as adding a personal note to each recipient.
Send the messages
Once you have reviewed and personalized the messages, you can send them using your preferred email provider or bulk email software (McKenzie, 2021). Make sure to use a subject line that is clear and attention-grabbing, as this will increase the chances of the recipient opening the message.
Track the results
After sending the messages, it's important to track the results, such as the open rate, click-through rate, and response rate. This information will help you evaluate the success of the mail merge campaign and make any necessary adjustments for future campaigns.
Figure: A step-by-step guide to using mail merge for the new business user
Conclusion
Using mail merge for a new business user introduction can be an effective way to reach a large number of people in a personalized and efficient manner. By following these steps, you can create messages that are tailored to each recipient, increasing the chances of making a positive impression and securing new business.
References
Ahmad, T., 2022. Authorization Model for Securing Cloud SaaS Services (Netflix). International Journal of Distributed Systems and Technologies, 13(8), p. 1–10.
Ayodele, A. O., 2013. USING TECHNOLOGY TO ENHANCE EFFECTIVE COMMUNICATION USING TESCO AS A CASE STUDY, s.l.: ICP Research Education and Skills.
Crutzen, R., Ygram Peters, G.J. and Mondschein, C., 2019. Why and how we should care about the General Data Protection Regulation. Psychology & Health, 34(11), pp.1347-1357.
Dar, A. R., 2018. A COMPREHENSIVE STUDY ON CLOUD COMPUTING, s.l.: AB RASHID Dar.
Deogaonkar, A., 2014. Impact of Changes in Service Sector in Shaping Business and Society Telecommunication Industry, s.l.: Shri Ramdeobaba Kamla Nehru Engineering College.
Dr. Raghavendran, C. V., 2016. A Study on Cloud Computing Services. International Journal of Engineering and Technical Research, 4(34), p. 67.
Geeks, 2023. Cloud Based Services. [Online]
Available at: https://www.geeksforgeeks.org/cloud-based-services/
[Accessed 13 February 2023].
Hassan, Z., 2015. Effects of Technology On Customer Retention: A study on Tesco Malaysia, s.l.: ICT in Education,.
Hein, A., Weking, J., Schreieck, M., Wiesche, M., Böhm, M. and Krcmar, H., 2019. Value co-creation practices in business-to-business platform ecosystems. Electronic Markets, 29, pp.503-518.
McKenzie, D., 2021. Small business training to improve management practices in developing countries: re-assessing the evidence for ‘training doesn’t work’. Oxford Review of Economic Policy, 37(2), pp.276-301.
Mondschein, C.F. and Monda, C., 2019. The EU’s General Data Protection Regulation (GDPR) in a research context. Fundamentals of clinical data science, pp.55-71.
Rieger, A., Lockl, J., Urbach, N., Guggenmos, F. and Fridgen, G., 2019. Building a blockchain application that complies with the EU general data protection regulation. MIS Quarterly Executive, 18(4).
Sether, A., 2016. Cloud Computing Benefits. SSRN Electronic Journal.
Shallal, Q. M., 2016. CLOUD COMPUTING SERVICE MODELS: A COMPARATIVE STUDY, s.l.: Southern Technical University -Iraq.
Sniukiene, A. M.-., 2014. Impact of Information and Telecommunication Technologies Development on Labour Productivity. Procedia - Social and Behavioral Sciences.
Yang, M., Ren, Y. and Adomavicius, G., 2019. Understanding user-generated content and customer engagement on Facebook business pages. Information Systems Research, 30(3), pp.839-855.
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