Enjoy Upto 50% OFF on Assignment Solutions!
Understanding Business Organisations: Case Analysis of EasyJet Airlines Case Study by Native Assignment Help
Ph.D. Writers For Best Assistance
Plagiarism Free
No AI Generated Content
Since its founding in 1995, EasyJet has grown to become a significant low-cost carrier in Europe. After being a British Airways subsidiary at first, it became independent and quickly grew its route network. EasyJet is a low-cost airline that specialises in short-haul travel. It offers simple, low-cost rates and services. To cut expenses, the airline has adopted a point-to-point approach. EasyJet is facing difficulties in the present environment due to competition in the business, changes in the economy, and external shocks like as the COVID-19 epidemic. Its importance in the ever-changing aviation industry is shown by its operational resilience and strategic solutions to such problems (easyJet Plc Company Profile - easyJet Plc Overview,2023).
Figure 1: Company Logo
The purpose of this case study is to examine EasyJet's organisational structure, operations, and culture. It will shed light on how the airline oversees personnel and operations to create a climate that supports its strategic objectives. The research will also examine the external and internal variables affecting EasyJet's operations, with an emphasis on newly developing circumstances like crises—such as war, pandemics, and geopolitical events like Brexit. SWOT and PESTLE environmental analysis methods will be used in the case study to evaluate the company's strategic position in the ever-changing aviation sector. These instruments will assist in identifying EasyJet's internal and external strengths and weaknesses as well as opportunities and challenges resulting from the larger macroenvironment.
The study will assess EasyJet's capacity to overcome obstacles brought about by unanticipated occurrences as part of the study, demonstrating the organisational structure and culture's adaptability and resilience. We want to learn more about the airline's strategic management and readiness for unforeseen events by analysing its crisis response. This case study offers a thorough examination of EasyJet, illuminating its development, intricate operational details, and calculated reactions to the dynamic business environment.
Key Aspects of Purpose
The organisational goal of EasyJet includes a number of important elements:
Major Objectives
On Each Order!
In pursuing its vision and purpose, EasyJet lists the following key goals:
Organizational Structure of EasyJet
EasyJet functions inside a well-functioning organisational framework that is distinguished by a distinct hierarchy and job division. This building, which combines aspects of both classic and modern organisational forms, is sometimes referred to as a hybrid of tall and flat structures. There are clear degrees of power and responsibility within EasyJet's organisation. The CEO and executive team, who are in charge of several divisions including operations, marketing, finance, and human resources, sit at the top (Koenigsberg, Muller and Vilcassim, 2008). After that, each department is split up into more specialised divisions to guarantee a targeted approach to various company facets. By encouraging a distinct division of labour and enabling staff to specialise in certain tasks, the functional structure improves departmental efficiency and competence. All members of the airline's workforce, including pilots, cabin crew, maintenance people, and ground operations staff, have specific tasks and responsibilities that they fulfil to ensure the seamless running of the airline (Landel, 2009).
Figure 2: Organizational structure of easyjet
Benefits of Functional Structure for EasyJet
Drawbacks of Functional Structure for EasyJet
In summary, EasyJet's organisational structure strikes a mix between efficiency and specialisation, but it may face communication and flexibility issues as it works through the complexity of the aviation sector (Maciejczyk, 2016).
Definition of Organizational Functions
The many tasks or procedures that go into making a business run smoothly are referred to as organisational functions. These jobs are usually divided into many departments or divisions, each of which is in charge of carrying out particular duties that help the organisation as a whole accomplish its objectives (Hillmann and Guenther, 2020).
Interrelation of the Three Functions
EasyJet's smooth operation is a clear indication of how these processes interact. For example:
Culture Definition and Culture Development
The common values, attitudes, customs, and behaviours that influence how people behave and interact inside an organisation are referred to as organisational culture.
Shared experiences, leadership impact, and organisational ideals all play a part in the long-term development of organisational culture. It is influenced by the history of the organisation, the leadership style, the dynamics of the industry, and the attitudes of its members as a whole (Birukou et al., 2013).
Organizational Culture at EasyJet and Its Impact
Considering the airline sector requires flexibility, innovation, and a focus on market rivalry, EasyJet's organisational culture strongly correlates with both the adhocracy and market culture.
Definition of SWOT
A strategic planning technique called a SWOT analysis evaluates the opportunities, threats, and internal and external strengths and weaknesses of an organisation. It offers a thorough comprehension of the existing circumstances, facilitating efficient strategic planning and decision-making (Leigh, 2009).
EasyJet SWOT Analysis
EasyJet's operations are also threatened by the low-cost airline industry's competitive pressures and possible disruptions like strikes or unanticipated incidents(Admin,2023).
With its brand, operating efficiency, and flexibility, EasyJet is well-positioned to handle changing circumstances thanks to its strengths and prospects. To ensure long-term success, however, vulnerabilities like reliance on certain routes and external threats like geopolitical uncertainties highlight the necessity of strategic planning and risk reduction.
Definition of PESTLE
A strategic management method called PESTLE analysis looks at the external macroenvironmental elements that have an impact on an organisation (Siddiqui, 2021).
EasyJet Pestle Analysis
In summary, the PESTLE study indicates that EasyJet's performance is subject to several external influences. Strategic decision-making necessitates adapting to shifting political landscapes, economic conditions, social preferences, technology developments, regulatory environments, and environmental concerns. Maintaining a robust and sustainable position in the cutthroat aviation sector requires navigating both favourable and unfavourable forces within each dimension.
Conclusion
To sum up, EasyJet has been thoroughly examined using SWOT and PESTLE analyses, which have yielded insightful information on the organization's internal strengths and weaknesses as well as external possibilities and threats within the larger macroenvironment.
EasyJet's strengths—its well-known brand, its operational effectiveness, and its wide range of routes—have come in handy when handling difficult circumstances like the Covid-19 outbreak. The airline demonstrated resilience and strategic brilliance by being able to swiftly change while maintaining cost-effectiveness. However, vulnerabilities were evident, highlighting the need for strategic mitigation. These vulnerabilities included reliance on short-haul routes and sensitivity to external shocks. Potential for growth through sustainable practises, market recovery following COVID-19, and strategic expansion into developing markets are among the opportunities seen in the external environment. Risks include economic and geopolitical unpredictability’s, which highlight the significance of strategic planning and risk management to mitigate external challenges.
EasyJet is impacted by a number of political, economic, social, technical, legal, and environmental variables, all of which were highlighted by the PESTLE research. While political instability and regulatory changes presented problems, political stability and regulatory support were found to be advantageous. Opportunities included a robust customer base and economic stability; risks included inflation and economic downturns. Social trends that supported business and leisure travel were seen favourably, while environmental concerns created difficulties. Digitalization in particular has allowed for chances to improve client experiences through technological developments. Although possible legal challenges and regulatory changes were dangers, legal compliance with safety requirements was a strength. The dedication to environmental sustainability complemented growing patterns in environmentally conscious consumer behaviour.
In summary, EasyJet's performance is closely linked to its capacity to take use of advantages and strengths while resolving drawbacks and averting dangers. The airline is well-positioned for future expansion due to its operational efficiency, flexibility, and well-known brand. Sustained success in the cutthroat aviation sector will depend on strategic considerations including managing dynamic external forces and striking a balance between short-haul supremacy and long-haul growth.
References
Admin, 2023. EasyJet PESTEL Analysis - The Strategy Story. [online] The Strategy Story - Simplifying Business Strategies. Available at: <https://thestrategystory.com/blog/easyjet-pestel-analysis/>.
Admin, 2023. Easyjet SWOT Analysis - The Strategy Story. [online] The Strategy Story - Simplifying Business Strategies. Available at: <https://thestrategystory.com/blog/easyjet-swot-analysis/>.
Anon n.d. easyJet Plc Company Profile - easyJet Plc Overview. [online] GlobalData. Available at: <https://www.globaldata.com/company-profile/easyjet-plc/>.
Birukou, A., Blanzieri, E., Giorgini, P. and Giunchiglia, F., 2013. A Formal Definition of Culture. Models for Intercultural Collaboration and Negotiation, [online] pp.1–26. https://doi.org/10.1007/978-94-007-5574-1_1.
Clawson, J.G. and Pitts, T., 2006. Organizational Structure. SSRN Electronic Journal. [online] https://doi.org/10.2139/ssrn.910385.
Feroz, A.K., Khan, G.F. and Sponder, M., 2023. Digital Analytics for Marketing. Taylor & Francis.
Hillmann, J. and Guenther, E., 2020. Organizational Resilience: A Valuable Construct for Management Research? International Journal of Management Reviews, [online] 23(1), pp.7–44. https://doi.org/10.1111/ijmr.12239.
Huettinger, M., 2006. Air Baltic and SAS – a case study in the European airline industry. Baltic Journal of Management, [online] 1(2), pp.227–244. https://doi.org/10.1108/17465260610663917.
Koenigsberg, O., Muller, E. and Vilcassim, N.J., 2008. easyJet® pricing strategy: Should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, [online] 6(3), pp.279–297. https://doi.org/10.1007/s11129-007-9036-2.
Kumar, V., Ramachandran, D. and Kumar, B., 2021. Influence of new-age technologies on marketing: A research agenda. Journal of Business Research, [online] 125, pp.864–877. https://doi.org/10.1016/j.jbusres.2020.01.007.
Landel, R., 2009. Operations Strategy Module: Competing Through Operations. SSRN Electronic Journal. [online] https://doi.org/10.2139/ssrn.1422339.
Leigh, D., 2009. SWOT Analysis. Handbook of Improving Performance in the Workplace: Volumes 1?3, [online] pp.115–140. https://doi.org/10.1002/9780470592663.ch24.
Li, T., 2023. Ryanair V.S. Easyjet: Strategy Analysis and Competition during COVID-19 Pandemic. BCP Business & Management, [online] 38, pp.2357–2367. https://doi.org/10.54691/bcpbm.v38i.4106.
Maciejczyk, A., 2016. Challenges of control in functional organization structures:Example of outsourcing sector. Journal of Economics and Management, [online] 25, pp.48–62. https://doi.org/10.22367/jem.2016.25.04.
Martins, J.C.T., 2020. Equity valuation of the EasyJet Company. [online] Available at: <https://repositorio.ucp.pt/handle/10400.14/31325>.
Momin, A., 2023. EasyJet PESTLE Analysis 2021: Lots of Hits and Misses. [online] PESTLE Analysis. Available at: <https://pestleanalysis.com/easyjet-pestle-analysis/>.
Morrell, P.S., 2021. Airline Finance. Routledge.
Pietersen, C., 2017. Organizational culture: a foundational perspective. African Journal of Economic and Management Studies, [online] 8(3), pp.262–273. https://doi.org/10.1108/ajems-06-2016-0085.
Rae, D., 2001. EasyJet: a case of entrepreneurial management? Strategic Change, [online] 10(6), pp.325–336. https://doi.org/10.1002/jsc.549.
Rao, M., 2012. Knowledge Management Tools and Techniques. Routledge.
Siddiqui, A.A., 2021. The Use of Pestel Analysis Tool of Quality Management in the Health Care Business and its Advantages. American Journal of Biomedical Science & Research, [online] 14(6), pp.507–512. https://doi.org/10.34297/ajbsr.2021.14.002046.
Wittmer, A. and Bieger, T., 2021. Fundamentals and Structure of Aviation Systems. Classroom Companion: Business, [online] pp.39–78. https://doi.org/10.1007/978-3-030-79549-8_2.
Go Through the Best and FREE Case Studies Written by Our Academic Experts!
Native Assignment Help. (2025). Retrieved from:
https://www.nativeassignmenthelp.co.uk/understanding-business-organisations-case-analysis-of-easyjet-airlines-case-study-29491
Native Assignment Help, (2025),
https://www.nativeassignmenthelp.co.uk/understanding-business-organisations-case-analysis-of-easyjet-airlines-case-study-29491
Native Assignment Help (2025) [Online]. Retrieved from:
https://www.nativeassignmenthelp.co.uk/understanding-business-organisations-case-analysis-of-easyjet-airlines-case-study-29491
Native Assignment Help. (Native Assignment Help, 2025)
https://www.nativeassignmenthelp.co.uk/understanding-business-organisations-case-analysis-of-easyjet-airlines-case-study-29491
Specialist Employment Law CIPD 5SO01 Explore unparalleled assignment writing...View or download
Introduction - Ford, Toyota, & Google: Leadership Styles Leadership as...View or download
Burj Khalifa Construction: Digital Technologies and Project Management Enhance...View or download
How M&B Combines Innovation and Marketing in the Hospitality...View or download
Chapter 1: Introduction Are you looking for great online Assignment Help? Then...View or download
The Economic Environment Of Business Trust Native Assignment Help for all your...View or download
Get your doubts & queries resolved anytime, anywhere.
Receive your order within the given deadline.
Get original assignments written from scratch.
Highly-qualified writers with unmatched writing skills.
We utilize cookies to customize your experience. By remaining on our website, you accept our use of cookies. View Detail
Get 35% OFF on First Order
Extra 10% OFF on WhatsApp Order
offer valid for limited time only*