Marketing is defined as the activity through which the company promotes the product and services of the business within the external environment. For the success of the company does necessary that effective marketing strategies are followed. The current studies based on fresh food mart which was open with a Netherlands with only 20 employees. The current study will outline the role of marketing within the 21st century along with the success of the business first of in addition to this it will also outline the inter relationship of marketing function with other departments of the business first in the entity reflection relating to the internal and external factors affecting the marketing will be outlined.
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Marketing is defined as the activities which are used by the company for the promotion and publicity of the company within the external market. It is very necessary for the company that they must effectively promote the business within this highly competitive market. The competition within the market is very intense and as a result of this the sales of the company can be affected to a great extent. Thus, in such a case, the companies need to market the product and services in such a manner that the working is well promoted in the environment (Rangaswamy and et.al, 2020). In case the marketing will not be implemented manner then it will affect the performance of the company to a great extent. Marketing includes different types of activities such as print media advertising, social media advertising, billboards, hoardings and many other different types of methods of promotion. In order to build a successful business, it is necessary that an appropriate marketing channel is used and the promotion of the business is made. This is necessary as it will help the business in improving the efficiency of the company and its services.
Marketing plays a crucial role in the working and operations of the company. This is pertaining to the fact that when effective marketing is practised this will improve the efficiency of the business to a great extent. Marketing helps the business in increasing its internal capability as it will help in facing the competition well. The major role of marketing within the 21st century is that it helps in generating revenue well (Ebrahim, 2020). This is pertaining to the fact that when the marketing strategies are followed effectively then this will assist the business in improving the efficiency of the business and its services. Thus, when the promotion is done well it will result in consumers becoming aware of the products and services of Fresh Food Mart. This will result in an increase in sales because the consumers like the product and as a result of this they will buy the product and services more. Ultimately the overall profitability of the company will be increased and as a result of this, the competitive advantage of the company will also increase.
Roles And Responsibilities Within Marketing Along With Competencies Required To Succeed
With the effective research it is evident that marketing plays a crucial role in the success of the company. This is because of the reason that marketing helps the business in promoting their products and services within the external environment (Kumar, Paul and Unnithan 2020). Thus, it helps the business in increasing the awareness of the product and services among the consumers. Hence, it will assist the working of the company and the profitability will also be increased to a great extent. The major role of marketing within Fresh Food Mart is as follows-
The most crucial role of marketing within Fresh Food Mart is that it helps in managing the brand well. This is pertaining to the fact that when effective marketing strategies are used then it provides a base for the company to define the brand well. This is necessary because when the brand is defined well then automatically it will be liked by the consumers. This is pertaining to the fact that when the product and services of the company are clearly defined then it will be easily understood by the consumers well. Hence, it will motivate the consumers to buy the goods and services of the company well.
Along with this another role of marketing for Fresh Food Mart is that it helps in organizing and conducting the marketing campaign well. This is pertaining to the fact that marketing helps the business to effectively create the campaign for the working of the company. Thus, the marketing strategies guide the company to develop appropriate marketing strategies for the success of the business.
Another role played by marketing within the company is to create content for effective marketing. The marketing guides the employees to effectively make and develop the content so that the working of the project can be improved (Eriksson, Bigi and Bonera, 2020). This is pertaining to the fact that when effective marketing content is developed then this will attract the majority of the consumers and as a result of this the overall efficiency will be increased.
Moreover, effective marketing also plays a crucial role in serving as a media liaison as well. This is pertaining to the fact that the marketing department of the company acts as a spokesperson as well (Eckhardt and et.al, 2019). Thus, they act as liaisons with other departments and as a result, they become an intermediary for communication with other department
Along with this another role in the marketing department of Fresh Food Mart is that it results in overseeing all the activities with the vendors so that the work can be managed in a proper and effective manner. This is essential for the reason that when the working is managed properly then this will motivate the marketing department to communicate with others.
Marketing Function Working And It’s Interlink With Other Departments
The marketing is the essential function of the business and is helpful for success of the company. It is particularly because of the reason that the marketing department continuously works on the promotion of the business within the competitive market and it results in attainment of the objectives of the business. This is very essential because when the marketing department will be working effectively with all the other departments then it will result in overall development of the business. Thus, inter relationship of the Marketing department with other departments within the fresh food mart is as follows-
Marketing With Research And Development Department
The marketing department has a cordial relationship with the research and development department. This is particularly because of the reason that there are frequent changes within the need and preferences of the customers. Hence, it is very necessary that the marketing department has proper knowledge of these changes so that they can implement them within the working. So it is very crucial for the marketing department of Fresh Food Mart that they have a good relation with research and development so that all these changes are reported to the marketing department (Kumar and et.al, 2019). After this the marketing department can implement these changes within the marketing strategies and implement the new marketing strategies.
Marketing with Finance
Marketing and finance department has to work hand in hand. This is particularly because of the reason that marketing is a department which involves high cost and this needs to be bed by the Finance Department of fresh food mart. Hence, marketing department sent their requirement of Finance to the finance department and then according to the budget the Finance Department allocate all the money to the marketing department. Hence for the proper and effective budgeting it is very necessary that proper relation is being maintain the between the marketing department and the finance department.
Marketing with Human Resource Department
The marketing department includes a lot of Manpower. Thus, is very necessary that proper and effective communication and relation is maintained among the marketing and the Human Resource Department (Gilal and et.al, 2019). This is particularly because of the reason that the marketing department provides their requirement of the manpower to the Human Resource Department. There after the Human Resource Department rise to recruitment select the appropriate candidate for the marketing team of fresh food mart. In addition to this there are lot many changes within the technology and the other working practices. Thus, it is the responsibility of the Resource Department that day effectively organised the training sessions for the marketing employees. They needs to be present good relation between marketing function with the human resource function so that the overall working of the company can be improved.
Marketing with IT Department
With the successful working of Fresh Food Mart it is very necessary that marketing function works in coordination with the IT function. This is particularly because of the reason that there are allot many technology is being used within the marketing of the product of the service. This it is the prime responsibility of the marketing department that the continuously asked the IT Department to check all the recent software and Technology is which can be used for effective and easier marketing. Thus, effective relationship between both these departments will help the marketing department to work efficiently and try to attack to all the latest technology which can be used for the better marketing of the product and the service of Fresh Food Mart.
Thus, in the end it can be inferred that the marketing plays a crucial role within the working of the company. In addition to this the marketing department has various links with other departments as well (Tien, Phu and Chi, 2019). It is very necessary for the success of Fresh Food Mart that they effectively maintain cordial relation with all the other departments. This in turn will improve the working efficiency of the company and as a result of this the overall working in objectives of the business will be attained.
Reflection On Internal And External Factors Influencing The Role
There are many different internal and external factors which impact the role of marketing within the company. With regards to fresh food mart the internal factors which majorly impact the marketing of team business includes the views of stakeholders. All the stakeholders influence the working in marketing of the company to a great extent. This is particularly because of the reason that these stakeholders are the people who are interested in success of the company. Thus, when the views of stakeholder will not be effective than the role of marketing will be impacted (Eriksson, Bigi and Bonera, 2020). In addition to this there are different external factors is well which impact the marketing objectives of the company. These factors include economic, environmental, technology changes, social and political changes along with competitor’s strategies. All these factors impact the working of the marketing of fresh food mart and it is very necessary for the company to evaluate all these aspects before making any marketing strategy.
Conclusion
In the end it is concluded that marketing is very necessary for the effective working of the company. The above study analysed that marketing plays a crucial role within the working of the company. This role includes liaising with external parties, developing marketing campaign and many other different roles. In addition to this it was also evaluated that marketing plays a crucial role with other department as well. This includes relationship between marketing along with it human resource and the departments. For the successful working of the company it is necessary that there is good relation present within the marketing and other departments so that objectives of the company can be met easily. In the end it was concluded that different internal and external environment impact the working of the company and the marketing as well. This is very necessary as both these factors affect the working of the company to a great extent.
References
Books and Journals
Ebrahim, R.S., 2020. The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), pp.287-308.
Eckhardt, G.M., Houston, M.B., Jiang, B., Lamberton, C., Rindfleisch, A. and Zervas, G., 2019. Marketing in the sharing economy. Journal of Marketing, 83(5), pp.5-27.
Eriksson, T., Bigi, A. and Bonera, M., 2020. Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation. The TQM Journal, 32(4), pp.795-814.
Gilal, F.G., Zhang, J., Paul, J. and Gilal, N.G., 2019. The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), pp.29-44.
Kumar, A., Paul, J. and Unnithan, A.B., 2020. ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, pp.384-398.
Kumar, V., Rajan, B., Venkatesan, R. and Lecinski, J., 2019. Understanding the role of artificial intelligence in personalized engagement marketing. California Management Review, 61(4), pp.135-155.
Rangaswamy, A., Moch, N., Felten, C., Van Bruggen, G., Wieringa, J.E. and Wirtz, J., 2020. The role of marketing in digital business platforms. Journal of Interactive Marketing, 51(1), pp.72-90.
Tien, N.H., Phu, P.P. and Chi, D.T.P., 2019. The role of international marketing in international business strategy. International journal of research in marketing management and sales, 1(2), pp.134-138.
