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Roles and Responsibilities of a Stylist
A fashion stylist is an expert who designs and selects appropriate clothing or wearables for celebrity stars or models who do many public appearances like advertisement campaigns, magazine photoshoots, movies, concerts, videos for broadcast in channels, etc recognizing the appropriate design based on the theme (Grant 2016). Fashion stylists have often been termed wardrobe stylists as they help celebrities, models not just with designing their clothing but also manage their wardrobe accordingly. Fashion stylists work for actors or actresses in movies or films to choose their dress code relative to the theme and organize editorial photoshoots. Their responsibility is to keep themselves up with current updates regarding recent trends and the change in consumer demand (Yang, Sliusarenko & Doucette 2020). Their role is to identify the key demands and current critics of the trends and explore the feasible needs and plausible change in style. Fashion stylists often do the job of advising clients for visuals by the selective approach of cloth and makeovers for shoots, buying or arranging props if needed.
Analysis of the Images for the Editorial and Marketing Approaches
Photography is one of the main focuses of fashion stylists which they even supervise sometimes. Fashion stylists are responsible for allocating appropriate places or locations for meetings and photoshoots for which they even have to travel internationally (Grant 2016). Fashion stylists often choose and try to keep their brand styles and design unique and consistent. This usually helps them to hold a specific demand in the market which further helps to keep several customers persistent. It helps to hop on to any new style which hits the market as the best sellers would help increase the elasticity of demand. The main motive is to target a specific amount of consumers in the market, identify their requirements, and demands, and design clothes accordingly. Adopting new styles and investing heavily in advertising through numerous modes which could be online or offline helps in the promotion of the products (Palavra 2020).
Let us take for instance the following image which contains images of two females within the age range of the twenties. The following females can refer to two female best friends or sisters wearing matchable clothes. It usually depicts casual wear during the winters and creates a trend of wearing matched sunglasses that looks cool on the same (Palavra 2020).
This picture has most of the target audience among young females having craze in fashion. As the psychology already works that females love shopping in comparison to the number of males, hence, targeting young females can turn out to be a good strategy where enough demand can be created and similarly a better stock in the market for these clothes (Palavra 2020). As the picture shows two females side by side can also help to buy these clothes in pairs and the consumer here can be two best friends or two sisters, etc. It just not promote the brands of the clothing company but at the same time, fashion stylists organize it in such a way that the specs and the cap
equally, get promoted (Jiang, Cao & Huang 2018).
Evaluation and Analysis on the Portfolio
The first band image represents a set of musicians who are holding modern instruments and wearing clothes having a conventional touch at the same time (Cabigiosu & Macmillan 2020). The group of musicians, a few wearing Hijabs and holding modern instruments like guitars, drums can depict their genre of music they play and the contemporary society they belong to. This styling might generate a heavy demand among the musicians to cheer their conventional music and styling, conventional clothing. This also at the same time motivates and inspires bands from such communities to come upfront (Cabigiosu & Macmillan 2020).
The second image of a group of females wearing different clothes walking together shows fashion styling with a larger variety. Fashion photography, here, has been done by women in the age range of the thirties that is the middle-aged women. The stylings depict an evolution in winter wears. The rightmost women have a touch in the style of cloth similar to the popular suspenders or galluses of American English, British English which became infamous on the latter (Cabigiosu & Macmillan 2020). This can be useful in generating demand among females of the middle age who are working and non-working both. The number of varieties in the choices provides options from the same producer. Hence, there is an increasing chance for consumers to choose from the numerous options available so that they don’t have to go through a specific amount of options to go through and rather meet their demands with such availability of options (Chung 2018). With the increasing amount of options available with varied price ranges, an increased number of consumers can be attained ranging from lower to higher income consumers and similarly creating trends at every level. Fashion stylists can again exploit the fact here that females have an increasing craze for shopping and buying clothes. Hence the target audience here will be the middle-aged women who gather quite often for parties or other such meetings and gatherings (Chung 2018).
The third picture representing two couples wearing the same dress code that the combination of black lower and white upper also with a pair of black and white-coloured shoes worn by the female and male respectively (Anyan & Clarke 2015). The woman carries a black bag that is a significant way of bringing the bag and its respective kind and design into a fashion simultaneously. Couples in the market look for materials that make them look alike or somehow show them similar in characteristics (Anyan & Clarke 2015). Hence, they look for fashion that either connects the two in some way or makes them look similar. This includes everything starting from dress code, shoes to hairstyles, and many others. Therefore, bringing options in the market concerning fashion styles for couples can be useful for married consumers. Marking brand name or logos on the front side of clothes helps to build an image in the consumer’s mind and hence when they go to the market in order to buy clothes, they have a recognized picture in the head and prefer to buy from the brands they have always noticed (Prasetija 2019).
The fourth picture of the woman wearing pieces of jewellery promotes the jewellery and the piece of clothing worn with an appropriate matching. The bride in the picture looks attractive with the style of wearing the cloth with the ornaments (Anyan & Clarke 2015). The picture has been clicked in a manner that each piece of the jewellery could be taken in one frame in order to perceive an image of how the bride will look in this fashion. This further creates a demand among the bride getting married by looking at the sample which they might find a bit different in color and design from what the conventional styling and designs used to be (Anyan & Clarke 2015).
The main target group in the approach has been females in the age ranging mostly in the middle age out of whom working, non-working, and established women can be found out who are willing to do expenditure on goods and who has the higher craze of shopping and are the advertisement observers (Vaccaro et. al 2018). Creating demand in them will help to gain the product momentum. Also, the current approach can be hugely feasible as celebrities will be hired who repeatedly appear on television screens which can be actors or sportspersons such that people follow them and help to make it a trend because the psychology works here where those actors and sportspersons are idols to many people and people, try to follow the lifestyles of their idols.
Even if people don’t watch advertisements, the demand gets created when people see fellow individuals around adopting new trends which drives the other person too towards it (Yang, Sliusarenko & Doucette 2020). The repeated elastic approach, which means, providence of several options helps people choose according to their demand which will help in the stability of consumers. The quotation helps to convince the general audience that the new trend is to unfollow the older ones. It says the trends of wearing specific clothes on specific occasion have been old. It says to get out of that old convention and move to newer thinking where people can break this social convention and wear clothes at places according to their liking (Yang, Sliusarenko & Doucette, 2020). It provides quality assurance by even mentioning at the end that the quality of products has been made using specialists who have immense knowledge in production and worth the money spent on it.
Enhanced guide on styling and investing is an efficient way for fashion stylists to succeed. Daily updates of trends introduced and an equal investment for the management of websites and blogging are important in order to influence the market as there is a dynamic change in the taste of consumers (Yang, Sliusarenko & Doucette 2020). This change in the taste of consumers with time and the older kind of fashion no more can equally remain attractive to the consumers as their taste changes over time and critics begin developing. Hence, the introduction of newer and creative designs is an automatic demand in the market which certainly drives everybody’s attention (Sebaid & Jacob 2020).
References
An, S.H. and Chung, S.J., 2018. Differences in the analysis of a model's relationship marketing factors for TV home shopping fashion stylist. Journal of the Korea Fashion and Costume Design Association, 20(2), pp.63-71.
An, S.H. and Chung, S.J., 2018. Differences in the analysis of a model's relationship marketing factors for TV home shopping fashion stylist. Journal of the Korea Fashion and Costume Design Association, 20(2), pp.63-71.
Anyan, J. and Clarke, P., 2015, January. The role of the stylist in hypermodern image-making. In Fashion colloquia.
Cabigiosu, A., 2020. The Omnichannel Strategy in the Fashion Industry. In Digitalization in the Luxury Fashion Industry (pp.71-101). Palgrave Macmillan, Cham.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Jiang, Y., Xu, Q., Cao, X. and Huang, Q., 2018, June. Who to ask: An intelligent fashion consultant. In Proceedings of the 2018 ACM on International Conference on Multimedia Retrieval (pp. 525-528).
Palavra, M., 2020. Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands. Modapalavra e-periódico, 13(3) Pp.94-117.
Palavra, M., 2020. Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands. Modapalavra e-periódico, 13(30), pp.94-117.
Prasetjia, B.S., 2019. MANFAAT HASIL BELAJAR FASHION STYLE AND TREND RESEARCH SEBAGAI KESIAPAN MENJADI FASHION STYLIST (Doctoral dissertation, Universitas Pendidikan Indonesia).
Sebald, A.K. and Jacob, F., 2020. What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations. European Management Journal, 38(2), pp.319-334.
Vaccaro, K., Agarwalla, T., Shivakumar, S. and Kumar, R., 2018, April Designing the future of personal fashion. In Proceedings of the 2018 CHIConference on Human Factors in Computing Systems (pp. 1-11).
Yang, R., Sliusarenko, A. and Ferraro-Doucette, E., 2020. Everlane: a ‘radically transparent’ fashion company disrupting the industry. International expansion strategy.
